I think the same could be said for TT magic...
TT magic gets screams and yells more than any other magic that I perform...
the problem is that people expect card tricks when they see a deck.
But they don't expect a bill switch... or a liquid vanish... or a completely clean torn and restored... etc etc etc etc
Also, concerning cig magic. Unfortunately (for the subject) smoking is quickly become a non-public habbit in the U.S. (in N.Y. smoking is banned from ALL public places... including restraunts, and shopping malls)... and fairly soon there will be bans on smoking within X number of feet from public places. This is a big change from the 1940's and 50's (before we knew that it could kill you) when everybody who was anybody had cigs in a case in their jacket pocket.
Nowadays... having cigs in public places, or borrowing from someone is less and less a normal looking scenario.
and besides... they can kill you
And that is a more and more accepted feeling among the public.
But I definitely agree that a great deal of close-up and specifically TT magic is HIGHLY underestimated... concerning the "wow... OMG... that was some @#$%! $#@!#%.... how did you do that" factor.