I think you should find out more about it from Adam. That is the only way to find out what is the right decision for YOU. None of us can tell you what to give-away. We can only give you information to make an informed decision.
Once again, what will the tattoos yield YOU? Is it money well spent?
Also, do you think i NEED a website?
Right now in this point in time? Absolutely not-- you don't even have a show yet. You can't promote something you don't have.
At this point in time it is a benefit to my daughter, but that is because she has already been promoting herself for 2 years.
Any other things you think i need to know about?
Yes! You need to start reading and getting your hands on as much material as you can in BOOKS! Don't rely just on forums. You need to put together a show and then practice it daily. Video tape yourself during rehearsal. After about six months see where you are then and re-evaluate whether or not you are ready to start doing birthday parties.