Completely agree! I do a few card effects, but the main ones, ACR, Biddle, and a few others...but non-card tricks are definitely da bomb
I have often pondered this, and I feel I may have some insight. I practice a lot of my magic to my wife on a regular basis so she is my insight into the eye of the layman. She feels that card tricks are cool and can get some good reactions but for the most part audiences have seen it all. Pick a card here, it goes there. Have a few cards here, they change to other cards, etc. (mind you I am greatly summarizing here). Also, many spectators feel as if every card deck must be gimmicked in some way shape or form. No matter how much you try and convince them otherwise, they feel there is something up.
Non-card magic really can be quite magical as it involves very simple things, doing very simple things that really ARE magic. For example, when I perform (or other magicians) sponge balls, and for example, you 'put' the spongeball in one hand and then show it in the other hand, the spec actually feels as if magic made it travel through the air invisibly and land in the other hand!