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I've only purchased about a half-dozen lectures, so I can't rank the "best." But I can tell you two that were very good for their subject matter. One is the second Oz Pearlman lecture, on corporate gigs, and the other is the second is Gazzo's second lecture, on busking. Both were not so much about tricks, as they were about the business techniques. (I didn't see either first lecture, but my impression was that those more trick-focused.)
I wish that Penguin would do a better job on communicating the subject matter, even if it means rewriting the descriptions after the lecture. While you can be pretty sure that Richard Osterlind will be talking about mentalism, and some other magicians might be talking about card magic, most of the time I have very little idea what they will be discussing.
The reviews are helpful, but not all the lectures have many or thorough reviews.
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