It actually kinda looks like a pile of crap to me. I know the effects are supposed to be "easy" ones, and a few of them might be worth a look to a new magician, but there also seems to be a lot of filler on there. Jumping rubber band? Seriously?
Don't get me wrong, it never hurts to get something for free. I have a copy coming in the mail right now along with a single double facer I spent $1 on

For the price it's awesome... at least until after Friday. When it goes back up to $30 it won't be worth the price at all. I'm sure there are much better and cheaper resources for people who are truly interested in breaking into the art for the first time.
As far as its usefulness to experienced magicians, I doubt you'll take too much away from watching this if you've been in magic for a while... but you never really know for sure what sorts of things you might pick up from resources that go back to the basics. So yeah, if you're getting it for free it's definitely worth a look even if just to have some fun little tricks to teach your friends.
I'm actually debating whether to even open mine or to give it as a gift to a friend of mine I think would enjoy it. We saw a magician (absolutely horrible invisible deck performance... flashed the other side... other than that he was pretty entertaining) at Dollywood and visited the magic shop and she seemed to be enthusiastic about it. She even bought some sponge balls in the shop, but I haven't had a chance to help her learn to use them and she doesn't have any other real resource. She doesn't really have like, a burning passion for magic or whatever but I think she'd have fun with a DVD like this.