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When somebody attacks you, I have found that saying nothing is a great response. However, you cannot ignore the attack, just look the dead in the eyefor a beat, and then back at the rest of the audience, and say something like "Moving on." or "Anyways, as I was saying..." or "And now..."
You have to look the guy square in the eye, not a dirty look but just a look of confidence. Then look back at the audience and smile as you continue on. Also turn your body slightly away from the jerk. Body language and confidence are key.
I think this technique works brilliantly. It performs a few functions. It tends to isolate the jerk from the rest of the crowd. It shows the rest of the audience that they can't mess with you and prevents further interruptions. It shows the crowd that you acknowledged the jerk but did not stoop to his level.
Eventually the jerk will just wander off or will try to get back into your good graces by being more receptive. Don't continue to punish him, let him back in the fun. That's what it is all about.
Timing is crucial in this technique. You cannot stare at him too long, just long enough for the rest of the crowd to see that you recognize him. Nor can you look too pissed, a kind of blank look.
Lastly, this technique works really well when you don't have something quick to say. It's better to say nothing than to look like an idiot and end up in a comedic exchange. Maybe the guy is funnier than you and you end up looking like a loser and he wins the day.
Anyways good luck!
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