There is no top 3, all the effects I buy are top quality because I make them so. Effects don't make a magician, a magician makes an effect. You should be asking people's "favorites" maybe. But most stuff I buy here is from the SOC anyway, so whether Penguin sells it or not is irrelevant.
Good point. I've gotten better reactions from the trick where a spec takes a card and you glimpse the above card and use it to find the selection than from my ACR when I was starting with it. However, with the best possible performance, flashier tricks can be more stunning.