We must be kidding? You seemingly have dozens of preconceived notions about what this is and is not, but you have no real experience with it. You have to be kidding.
I'd suggest that you get rid of everything you think you know about this stuff and take a quick look into it. You may learn something.
Well I decided to take your advice. I feel that it is fair to say that I have not thrown my money and my time into this before so why not have a go? As luck would have it this same topic came up with a friend of mine. We went through the same back and forth discussion until I asked to borrow what ever he was learning from to try to see what others do in it?
He ended up giving me a video called Flawless Natural which seems to fit PERFECTLY into everything you are saying. It is advertised as a system that encourages you to be natural and it featured heavily on their site. So I hope you will not discredit my conclusions based on me having the wrong tape because if anything this sounds like the exact teaching you were talking about.
I popped in the first DVD and tried to keep an open mind. An open mind but not so open that my brains fall out. The Dvd was in a lecture format that any magician is familiar with with a young blonde talking. He almost immediately begins with a story of a girl accusing him and a friend of being a pick up artist. From his story it is clear that she was not happy about it. He went on to say that instead of simply "being natural" and fessing up he played dumb and pretended not to know what such a thing was. If you know that you are something specific that someone distastes you should not blatantly lie to get them in bed (which he often states is one of the main purposes).
Next came several stories of himself or others he had taught picking up women ending with the inspiring tale of a coke addicted chick he brought back to his hotel with a friend of his.
The whole set of DVDs was focused on methods of picking up women as fast as possible (such as "going full sexual") with little to no regard as to depth or the long term. But I suppose with the methods described and long term relationship becomes a pretty constant maintenance to maintain what with all the dishonesty.
The whole thing made me feel dirty. Hearing the ways women are manipulated and the eager cheers of those in the audience drooling to know more really turned me off. Over the DVDs women were catogorized as many things from Yuck women to High Value. Really? Like cuts of beef they grade women SOLELY on their physical appearance. I can not stress that enough. As part of the beginning you are asked to defing what features of a woman you found attractive. All the examples given were strictly physical. But I suppose later on you can find out who she really is while you are still lying.
I understand why people feel that they need to conform and be an "aggressor" or "ignite primal masculinity" (actual terms used in the lecture). They might feel uncomfortable with who they really are. The may have given up on themselves and have thus sought supplementation. Lets look into something many men say about women. If she is not comfortable with herself it is a turn off. I think the same applies here.
All in all I feel my previous ideas about this all were confirmed and magnified. When I found out the Disks set him back almost $300 I almost hit him. It is a scam preying on those not secure enough to feel safe in their own skin.
Oh, and when I use terms like "you" above I am not directing them at anyone in particular.