This is the first of two reviews for products not traditional used or marketed as "for magicians". This product, as you can guess by the title, is on the science behind making people laugh. The other product is on a special mental excercise for people who have stage fright or who are nervous approaching people to show them magic can get rid of their fear and be congident, performing at their peak.
This is by a professional comedian called Max Matterson. He basically lays out in ninety-something pages the exact way people perceive comedy, and how you can strengthen the impact of your performance. He goes EXTREMELY in depth, covering topics you never would have known to think about when trying to come across as charming and witty. Chapters include details on everything from the two basic "rules of comedy" (what makes something funny) to body language and voice tone. It also includes a section on how to script your own jokes, which could be extremely useful in tailoring jokes or making gags for a specific effect.
My overall view of this is that if you want to gain a broader understanding of comedy and be able to make yourself come across as witty and professional then I would most definitely buy this. In my opinion it's a fair price ($30) for what you get. I would recommend this even just for the section on writing your own jokes, as I have used it to write up new gags and one-liners directly related to effects I perform. It's like Jay Sankey once said; comedy is a great form of misdirection.
For more information and to purchase the e-book, visit this site: http://www.how-to-be-funny.com/?afl=83869
. The layout is mostly hype-based, but the product itself is a very nice addition to a magician's "hall of knowledge". I'll be posting a review of the other product either tomorrow or the next day.