Step 2: Need and Step 3: Satisfy
Show how the topic applies to the psychological need of the audience members. The premise here is that audience needs are what motivates action. Go beyond establishing that there is a significant problem. There are many problems that are not particularly relevant to your audience. Show that the need will not go away by itself. Use statistics, examples, etc. Convince your audience that they each have a personal need to take action.
You need to solve the issue. Provide specific and viable solutions that the government or communities can implement to solve the problem.
I like these two to go together because it flows naturally together, sometimes into one sentence. You tell them why they need to solve the problem previously stated. For example "while you have a fine establishment, having entertainment can prove to be beneficial because it helps with down time...ect" and then you satisfy their needs by saying "I am actually a professional magician who can help solve those problems in a positive way."
In my original paragraph I stated how "Being prepared and having your speech ready and rehearsed is the most important thing you can do. I am going to teach you a quick way to organize your speech to present to the manager in a very effective way. It is called "Monroe's motivative sequence." This trick is used on any type of sales pitch, from cars to medicines, to your magic pitch."
The need was to be prepared, satisfying was me teaching you this method. Then I threw in a bit of qualifying by saying it is effective and where else it is used. Not a part of the sequence but it does help with the "satisfying"