As a pro I have to somewhat disagree with the article. I really don't mins the amateurs, but when they start to encroach on taking jobs away I get upset. A case in point. A while ago a woman called and asked how much for a b'day party and I gave her my price (say $100 for kicks) she booked it then called the next day and cancelled. She said that a neighbour kid was doing it for $10. I will say she had the courage to call me after the party and apologize because the kid was so bad. But how many of us have lost business because uncle Joe can pull a quarter out of a kid's ear so the public thinks that is what magic is.
Raises a fair point. I agree. A lot of laymen have never seen a magician before. So to them it makes no difference if they are booking Magician A or Magician B or Magician C. Hence why word of mouth is so important. However cold calls or random bookings, people are often unwilling to book based on price. But if they saw what they were getting, i think I'm a bargain.