FINALLY! PENGUIN HAS SEEN THE LIGHT, AND IT'S BEAUTIFUL!
There's just so much books have to offer, over some "cool id trix," and some DVD that will take you "beginner to pro".
The biggest cons with DVD's, ID's, and individual effects are, that if you see a demo video, you will most likely copy the person's patter, which will most likely not fit you or your performance style. You have to think outside the box! Add humor, a storyline, a plot, not "Ok, whoever you are, I need you to pick a card. Got it? Ok, now, this is going to be fair. Was that fair? You know what, to make it even more fair, we'll blah... blah... blah...".
Get your own performing style people! There are too many people today who aren't in magic for what it is, but for self gratification, not all the things that make magic an actual artform, and not something sold in a box in the games section of Toy's "R" Us. There's also so many people doing "street magic," and wearing black clothes, with black nail polish, and they have supernatural powers! Ooooh, creeeppppyyyy!
People, take Sunny's advice, and don't only take the adice you want to take! If you're shooting for an ID, check Mark Wilson's Complete Course in Magic out from your local library, or, better yet, get it from Barnes N Noble. Get this, J.B. Bobo's Modern Corn Magic, and you'll have a good foundation of cards, coins, stage, and parlor magic! Better yet, after this, pick up Card College Vol. 1! After this set, you'll have such a strong foundation of card magic, you could table hop and make a living from just card magic.