Here is a lesson in presentation over effect. The presentation is what sells this set of effects and makes it one of the best routines I have ever seen.
Great video, but it's not always that way (or have to be). That is, presentation over effect.
The number 1 thing a person usually remembers after a magic show is, in fact, the 'effect.' I believe the effect and presentation go hand in hand, not one over the other.
The effects are important as Lance Burton and Jeff McBride show. Some could be large illusions while others could be card manipulations, but all the tricks they perform are of the highest caliber, no 'fillers.' This shows they put a large amount of their efforts into the tricks.
But presentation is important because between tricks (and even often during the performance of tricks), you need to fill up time or else your show will only be 5-15 minutes long. Look at Mac King, for example. Some neat effects, but he fills up a lot of the space with comedy. Lance Burton, on the other hand, uses 100% pure class which often uses some comedy in it, but class is what comes to mind.
I'd recommend to find the best mind blowing effects you can and create a routine (presentation) that allows these tricks to flow together in a great and entertaining way. You may even want to think of a routine first and add great effects that will work with your routine.