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Labelled by Ben Williams (DVD) Magically produce an impossible souvenir for your spectator!
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Labelled takes visual street magic to the next level!

Imagine being able to show an unopened and sealed soda bottle. You sign the label then visually, with an open hand, push it INSIDE the bottle!.
Sound good? How about if the bottle REALLY is unopened and can be left with the spectator as an impossible souvenir?
Ben Williams has taken a stunning magic effect and turned it into a visual street magic masterpiece for the working magician.

Labelled does not have to stop at your signature. You can write whatever you like on the label, your contact details, website or even a prediction! It's limited only by your imagination!

Is Labelled easy to do?
Yes! Performing Labelled is SUPER SIMPLE! If you can hold a bottle, you can do this effect!
Ben has slowly perfected the design of this effect through constant development and real world performance to strip out all the moves and sleights, allowing you to focus on your presentation and enjoy watching your audiences jaws hitting the floor!


Is this a special bottle that I would need to get back from the spectator after the effect?
NO! That's what makes Labelled so powerful! When you visually push the signed label through the soda bottle, right before the spectators eyes, it's a very strong piece of magic! The audience will REALLY want to examine the bottle and they CAN, In fact you can leave it with them as an amazing and impossible souvenir!


I'm a working magician, is this going to be practical in real world conditions?
YES! Once you learn the set up you can get this ready to perform in approx 15 minutes. The instructional video takes you through the whole process in detail in real time. This can be done pre-show, so when your out and about your ready to go! Alternatively you can reuse the bottle for an instant reset!

Visually stunning
Angle proof
Resets easily
Street magic at its best

Includes BONUS 'Junior Labelled' the super quick set up version!

Manufacturer Says

Approximate running time 31 mins

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Customer Reviews (showing 1 - 9 of 9)
Great ! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on September 2nd, 2007
Excellent !

The set-up takes a little time but it's necessary to do this great trick !

It's a great concept with a lot of ideas !

I love it and I do it a lot !
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Nice! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on August 23rd, 2007
This is a great effect, but I would limit it to parties. Walking around on the street with an unopened bottle of water may seem a bit suspicious. However, the effect really amazes the spectators. The set-up can be and will be very frustrating the first couple of times, but after a few times of doing it, it will only take you about 15 minutes. The great thing is that the bottle is fully examinable AFTER the effect, and can be used as a souvineer, and even drank out of. This is awesome to use on the guest of honor at a party, or even an adoring fan. ADD TO CART!
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Hmm.. Report this review
Pro Privacy ON (login to see reviewer names) on April 23rd, 2007
Well, the idea is great, and the illusion is effective as you can see, but I'm not pleased with the amount of set-up and for me it seems impractical for using in the real world. That's just my opinion
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Just look at their reactions... Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on March 9th, 2007
This trick is incredible for both beginner and professional magicians: for both the street and the stage. People will seriously FLIP OUT when they see the label inside the bottle. Ben also teaches bonus features, like pushing a coin through the sealed bottle. The gimmick is a little difficult to make at first, but once you get the hang of it, it makes your performances of "Labelled" a lot more frequent.
Simply Perfect! Ben Williams is a genius.

There's a rectangular gray box next to the "More Photos" box. Click it.
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Amazing Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on February 27th, 2007
Really cool trick and the gimmick is simple to build and the effect is crazy on public. What I like the most in that trick is you can let them have the bottle as a souvenir and the bottle is really 100% sealed... SO CRAZY
I like it a lot!
The only negative in that is the quality of the video. The audio doesnt follow the video but even easy to understand because the explanation is so well done by ben.
Thank a lot penguin for that trick.
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Love it ! Report this review
Pro Privacy ON (login to see reviewer names) on February 23rd, 2007
really cool trick! i give it 5 ! love the explanation, it's simple, but it's hard to hold the bottle !:) nvm its a really good one
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this is so cool. Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on February 3rd, 2007
Labelled is so sweet. The set up is pretty simple and is sort of hard but easy at the same time. The reason it lost a star is that once you have made the gimmick you can't really put it anywhere in public unless you are holding it or if you have it in a bag and you put it in there. But over all it is an amazing effect, so easy to perform , and has a simple set-up. Ben is a genius. Add to cart!
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0 of 1 magicians found the following review helpful:
Good. Report this review
Pro Privacy ON (login to see reviewer names) on April 5th, 2010
If you don't mind having to carry around a gimmicked bottle then this trick is for you. The effect is very cool and very unique and Ben teaches it very well on this DVD. But it's not the most practical trick I've ever seen.
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0 of 1 magicians found the following review helpful:
THE BEST TRICK EVER Report this review
Pro Privacy ON (login to see reviewer names) on February 5th, 2008
THIS IS A MUST HAVE FOR ANYBODY! TAKES NO SKILL WHATSOEVER! I'M A BEGINNER AND THIS TRICK WAS SUPER EASY! THE ONLY PROBLEM IS THE SET UP BUT ITS WORTH IT AND ONLY TAKES 15-20 MIN.
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