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Marketing Magic by Maxwell Murphy (PDF Download) Bring your ideas to market! Penguin Co-founder Maxwell Murphy takes you inside the magic industry!
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Please note: Marketing Magic is also available as a physical book. Click here for the printed version.
How do you make the most with your ideas?
For 10 years, Maxwell Murphy led Penguin Magic, the largest magic retailer on the Internet. He sold millions of dollars of magic, produced dozens of best-selling products, worked with many of the top inventors in magic, and even lived on top of a magic factory in India. There is no one who knows more about marketing magic than Maxwell Murphy.
Historically, magic inventors haven't fared well. Dealers and distributors have had an information advantage, and often times, they've used it. Countless inventors have settled for 1/10th of what they could have earned. This book levels the playing field. Maxwell opens his playbook and his Rolodex, so you can succeed as a magic inventor and help take the industry to the next level.You'll Learn:
"In magic, small decisions can make a huge difference in how much money you make from your product. The difference can be tens of thousands of dollars. I've seen it happen time and time again. But it doesn't have to happen to you. Give the book a chance, and if I'm wrong, take me up on my 100% money-back guarantee." —Maxwell Murphy
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Customer Reviews (showing 1 - 9 of 9)2 of 2 magicians found the following review helpful:
Yo got to get this book! Report this review
Pro Privacy ON (login to see reviewer names) on November 4th, 2012
Well first I have to say this book/pdf would have saved me $2500.00 on my first release Entity. The wealth of information that is shared in this book is priceless and leaves no stone unturned for those who want not only information on how to release their first project, but also the options that are available to you.
There are 17 chapters in this book that cover everything you will need to know from video production to marketing. I will review Chapters 1 through 9 first as to not overwelm you with a lot of reading.
Chapter 1 gives a brief background on what got the writer started in magic. The story Maxwell tell's is really funny and will have you smiling after you read it. It also goes into what the magic community cares about, originality, weather or not you should market your idea and the value of respect. This chapter will really root you into the ground before you even get started!
Chapter 2 The Magic Market explains in detail the magic market size,market growth % of magic sold online and a list of the top countries magic is sold. This information will give you a heads up on which countries to position your effect and a break down on magic industry price structures that was a real eye opener for me.
Chapter 3 goes over the deals that are available to you as the creator, the information goes over self producing or selling the rights out right. Also lets you know the % for each tier (retail, wholesale and jobber rates) and gives you details as to what may be the right deal for you depending on what you are looking for.
Chapter 4 goes over key decisions on how you are going to release your effect. WIll you release a dvd, instant download, both or in book form, this is a really helpful chapter as I learned alot about where the magic market is heading. Also this chapter goes over pricing of your effect and touches on contracts that you will need to have in place to protect yourself as well as the company that will be releasing your effect. Remember this is the most important piece I feel in releasing your effect. Make sure you apply all that you read about contracts to your deal and you will cover everything before you sign.
Chapter 5 is if you decide to release an effect with a physical item. Maxwell gives you a breakdown on tooling cost's and per unit cost's, packaging tips, artwork and printing. The info here if applied will give you a better insight on what the first steps are in releasing an effect that requires a physical item.
Chapter 6 is about Video production. Maxwell gives you hints on how to film, camera position and camera angles that will really make your production look like it was professionally shot. And he gives you estimated cost's on if you would rather hire a production company if you do not have the means to produce your own video. And the how to make a dvd blurb and having you dvd replicated will save you time and money and Maxwell supplies you with the name of a really good replicator that is reliable and ultra-competitive in pricing.
Chapter 7 on Marketing will really open your eyes from naming your effect to capturing the right shot in your video demo, no stone is left unturned.
Chapter 8 is Advertising and the different types of advertising. Maxwell teaches you how to get your effect seen by others and how to spread the word about your effect. And you will be really surprised what the best method is to really go with when advertising, I know I was!
Chapter 9 was one of my favorites. It get's down to the sales end of your release. Maxwell goes over how to sell your effects and gives you a break down on exclusives to magic sites that will really maximize your bottom line. His insight in this topic will really get you excited! After all, look at how he and his business partner built up sales on their website!
Fantastic resource! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on June 13th, 2012
This book is a fantastic, comprehensive resource for anyone planning to release a magic related product(or even just thinking about it).
Marketing Magic covers virtually every aspect one may encounter while trying to bring a product from idea to store shelf. I'm in the midst of developing a new effect nearly a decade since my last, and I found the book invaluable in educating the ins & outs and behind-the-scenes of today's magic industry.
Maxwell shares his extensive experience & insight in a way that is fun to read, as well as informative. The added bonus of email support is an extremely nice touch.
I highly recommend this book to anyone interested in bringing a product to market. It's is worth every penny!
An incredible read. Report this review
Pro Privacy ON (login to see reviewer names) on June 13th, 2012
When initially reading this book, I hoped to get some useful information about how to market my products...
...but I got SO much more than that out of this book.
Inside EIKAMM, you will not only learn how to craft a magic product, but also what to charge, how to make the most money off of it, how to write contracts... They should change the title of this book to "Everything That Anyone Could Know About Marketing Magic". It's easily the most comprehensive book I've ever read.
I was hoping for a good, helpful book. What I got was an amazing, absolutely incredible read.
Every Page is Worth the Price Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on July 5th, 2012
If you are thinking to begin marketing and selling your own effects and ideas, you'd best learn the playing field...all of it. This book lays it all out for you, saving you much money, time and mistakes, and guides you into doing it right.
Mr. Murphy gives offers more insight and knowledge on every page than any other book of its kind I've ever read, and every page can save you the total book cost if you pay attention.
Not only does he give you the skinny of the stuff you are aware of, he lays out the needed information on all the aspects of marketing, manufacturing, customer service and publicizing that you were never aware of...stuff you'd never know existed until it whammed you in the face or bit you on the butt!
If you are even remotely thinking of marketing or manufacturing now or in the future, get this book. Now. Today. You won't regret it, and it will put money in your pocket.
In my opinion, this is a necessary business investment and a quick college course in how to do it right.
it is priceless Report this review
Pro Privacy ON (login to see reviewer names) on July 22nd, 2012
knowledge is always priceless.... and maxwell is providing every thing he knows in marketing magic!.. (i think he is doing more of a social work and really wants magic to grow to it's next level)
the book is much higher to your expectation....
it is the root to begin with... and the roots are always hidden... so, don't wait and expand you knowledge to get all your answers to marketing magic...
thank's max for writing Marketing magic...
Great help! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on October 4th, 2012
The book has a lot of insight in marketing magic and is (what I know) the only book on the subject. If you´re intrested in the subject, then get this book.
Very helpful... Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on November 3rd, 2012
So I bought this book after putting out my first product and found it to be rather helpful. It has given me some pointers for future releases and has told me what to expect from putting out magic products. Maxwell is very upfront with what he knows and doesn't hold anything back. If you are thinking about selling products that magicians will use, it would definitely be in your best interest to purchase this book.
Thanks Maxwell for giving this to the community. They are undoubtedly better off because you did!
Marketing Magic by Maxwell Murphy Report this review
Pro Privacy ON (login to see reviewer names) on November 14th, 2012
Marketing Magic is a GREAT book.
Maxwell’s writing style is excellent, making this an easy and enjoyable read.
The book contains the wisdom, advice, insights and resources from the "Donald Trump" of the Magic industry.
It comes with email support if you need it and a 100% money back guarantee!
As far as I’m concerned, if you were to look up "no brainer" on Wikipedia, there should be a picture of this book!
Marketing Magic gets my highest recommendation!
very good for people thinking of releasing an effect Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on November 14th, 2012
I've been in the magic manufacturing biz for years.. and I expected much of what I got from this book.
There's a lot missing.. but most of what's missing would be specific questions about how my business model would fit better into magic.
It doesn't cover much in regards to real marketing, but that's not really what it's about.
I think that the most valuable information is the revelation that a good seller in the magic biz is 200-300 units. Selling a magic trick won't make you rich.
if you think you're really good.. and prolific... and your work is commercial... then this is a book that could save you time and lots of heartache and mis directed expecations.
I'd found out most of this information the hard way since I opened Wack-o-magic.. but for someone new to the manufacturing and commercial sale of magic. this is a GREAT book!
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