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The Art of Restaurant Gigs by Benji Bruce - Book
List price:$29.95
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"If you are looking to book higher paying gigs from working in a restaurant, Benji tips his mitt and offers you loads of unique and interesting ideas. I have been a working pro for many years and was delighted to find so many usable tips, ideas and techniques that I will implement right away."
- Danny Archer

Benji Bruce is a full time Corporate Entertainer for companies like RE/MAX, HILTON, Intel, Charles Schwab, ASAE, and more. In his innovative restaurant book, Benji teaches you his techniques in marketing, performing, negotiating fees, booking gigs, and so much more. Best of all, this information is not "dated material" or "re-hashed" theories that have been printed time after time. Be warned, this is not a book on restaurant magic; but a book on business.

This book goes into detail about how to become a full-time restaurant performer.

Table of contents:

Introduction

Getting The Gig

  • What Is Your Purpose?
  • How To Choose A Restaurant
  • Who To Talk To
  • The Numbers Game
Getting The Restaurant
  • The Cold Approach
  • Selling Over The Phone
  • The Rapport Method
  • Crashing Restaurants
  • Restaurant Associations
  • Using Your Networks
  • Upscale vs. Family Oriented
The Details
  • Finding The Restaurants
  • Free Night
  • Hotel Restaurants
  • Setting Up The Deals
  • How much to charge
  • Price objections
  • Contracts
  • What to wear
Maximizing The Gig For Profit
  • What Is Your Purpose?
  • Tricks To Perform
  • My 3 Mentalism Demonstrations
Solidify Your Gigs
  • Direct Feedback
  • Indirect Feedback
  • The loud table
  • The stand
Approaching Tables
  • Perform Like A Businessman
  • The Mentality
  • The Businessman Performance
  • The money
  • Guessing a name
  • Bending a signed quarter
  • The testimonial
Getting Tables To Call You Over
  • The Poster
  • Pawning
  • Getting Tips
  • Using The Waiter
  • The Subtle Slip
  • The Trick
  • The Sign
  • The Pause
  • The Video Testimonial
  • Leave Money On The Table
What To Do When
  • It's Slow
  • Repeat Customers
  • New Manager Takes Over
  • The Food Arrives
  • Getting A Raise
  • The Dilemma
  • Approaching Tables At Buffets
Promoting The Restaurant
  • Facebook
  • Your profile picture
  • Your wall
  • Adding people
  • Other promotion methods
  • Your Business Card
  • Design
  • When to give your card away
Other Business Tips

Pages: 188 -Softcover - Perfect bound - 4.5" x 7"

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Customer Reviews (showing 1 - 2 of 2)
4 of 4 magicians found the following review helpful:
Awesome Book!! Report this review
Pro Privacy ON (login to see reviewer names) on February 24th, 2012
If you're looking to get into the world of restaurant gigs and how to transition them into corporate gigs, you owe it to yourself to pick this up. Great reviews in MUM (Feb 2012) and Magic Magazine (March 2012) by Dan Garrett and Peter Duffie, real working pro's who are very successful and have been for many years! BUT IT NOW!!
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1 of 4 magicians found the following review helpful:
Some good and some shady advice Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on February 7th, 2012
If you're starting out in restaurant magic, then you are better off with other books on this. Benji does give the basic advice on this venue, but is also suggesting several schemes that have questionable ethics to get ahead. Also it is focused on using restaurants to get corporate jobs. I'm not sure it's the best venue for corporate marketing. On the plus side, this book gets you thinking on your goals and how focused you need to be to grow in your magic business.
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