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Strong Magic by Darwin Ortiz (Book)
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Back in Print!

Why is it that some magicians get great audience reaction while others who are just as skillful leave audiences so cold? The answers are in Strong Magic, the first -ever book on showmanship specifically for the close-up magician.

As a successful professional magician for almost twenty years, Darwin Ortiz has appeared before thousands of audiences of all kinds. During that time he has studied what it takes to really move an audience. In Strong Magic, he presents the results of those years of study and experience in a way that every magician can benefit from.

Do you want applause, gasps, and praise? Do you want your performances to be talked about and remembered? Strong Magic tells you how. You already own countless books on card and coin manipulation. Here is a book on something far more important: audience manipulation. Not a dry, boring treatise, it's funny, fascination, exciting reading. Not a book of vague theory, it's loaded with countless examples and concrete techniques that you can put to use right away to give your magic more impact. These are the real secrets of close-up magic--and they are all in Strong Magic

 

What People are Saying:

"The book is readable, it's extremely clear, it's clear, it's thrilling in its intellectual adventure. And it's also, clearly, enormously practical. It makes you think. It enriches you as an artist (and therefore as a human being.)" - Juan Tamariz

"A wonderful, wonderful book filled with practical advice. It should be every serious close-up worker's next purchase." - David Williamson Says

"A thought-provoking analysis of the performance of close-up magic. Just reading it was motivating. I incorporated some of Darwin's suggestions in to my presentations the same day I read them. Highly recommended to the serious student of close-up magic." - Paul Gertner

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Customer Reviews (showing 1 - 10 of 17)
2 of 2 magicians found the following review helpful:
Mostly great, but... Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on April 17th, 2015
In Strong Magic, Darwin Ortiz's fascinating insight is unfortunately balanced by his condescending hubris and distracting plugs for his own material. The first third of the book offers some brilliant insights; however, he quotes so extensively from Henning Nelms's Magic and Showmanship I wish I had just read that book instead. It's apparent from his grouchy, derogatory comments regarding amateur magicians that he's forgotten what it's like to be one. Yeah, I know we're an annoying bunch, but we keep him in business...and he really seems to hate that.
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1 of 1 magicians found the following review helpful:
Extra Extra, read all about it Good! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on January 16th, 2015
Theory to the maximum. There is so much info in this book. It fells like you have transformed from a amateur magician to a master magician after finishing reading this, kind of. Here are just a few of the many many many important points in the pages:
-Building your prestige/ blowing your own horn.
-Be a gracious winner.
-Forshadowing magic moments.
-Ways to make an audience feel special, induced responses/planned spontaneity and
-Everything all about assistants/participants and explained in high detail.

I have learned so much from this book and you will too. The questions that you have about all things Magical will be answered in this book and even the questions that you don't know you will about magic will be answered.
This is a must read if you want Strong Magic.
Most highly recommended!
Perform and entertainment to your and their(everyone else involved in the magic) very fullest potential is what this book teaches.
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This book is cream of the crop Report this review
Pro Privacy ON (login to see reviewer names) on May 8th, 2015
I have everything that Darwin has put out, except for two old gambling books, Darwin Ortiz on Casino Gambling and his Gambling Scams. I cannot find a bad thing to say about any of it, but this one is the tops. Everything he does is exploded out in this book. No not the effects, but how he arranges them, how he develops them, how he perfects them, how he performs them, how he improves them. Even better, he passes this on to the rest of us to learn from. If you take the time to study and absorb this book there is no way that your art cannot improve. If you have one magic theory book in your library, then make it this one. It's a must!
The book has four parts consisting of 22 chapters covering things like Subtext, Challenges, Timing, and many more items. Each could be a book by itself. I think my favorite part is the first appendix where he breaks all the key points down to a simple list that he calls Darwin's Laws.
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Wow! By Far My Favorite Book!!! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on September 11th, 2014
This book is filled with anything and everything that anyone and everyone should read and take notes over.

Each and every single page is helpful to close-up magicians/mentalists in here, and that is really saying something for how long of a book it is.

Every single part of presentation is gone over with remarkable details and very well related examples given along with them. It is a must read.

Buy this, you won't regret it.
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Superb Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on September 9th, 2014
Great book. It's overwhelmingly recommended by the magician community so there's little I can add to what has already been said. It's a great read and I highly recommend it.
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Must have and Re-read Report this review
Pro Privacy ON (login to see reviewer names) on July 17th, 2014
This book dissects what we do, and tells you how to do it well. Reading it helped me be a much better magician, and gave me the tools to continually analyze what I am doing, and what other performers are doing that makes magic Strong. I find myself coming back to it on the regular basis. Every time I come out a better magician.
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Magic not Tricks. Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on February 20th, 2014
This book will open your mind.
If you want to perform true, strong Magic and not just tricks and puzzles.... then you should read this book.
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Unbelievable! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on February 1st, 2014
This book is so good! I hesitated purchasing this, and read almost every review on the internet and all I can say is that if you love magic you need to get this! Do not hesitate, just add to cart and purchase! I have only dived into the wealth of knowledge that Darwin Ortiz has included in this book and it is amazing! You will not regret it. Definitely worth every penny!
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essential distilled must know wisdom Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on January 28th, 2014
You can tell if a "magician" has read this book.
Because he is a "magician" with a lower case "m".
A "Magician", With a capital "M" puts the essential knowledge
of 'Strong Magic' to work for himself, his audiences and the art and craft of magic.

Elevate yourself and your magic. Read the book be honest with yourself, revise your magic. In some cases most of you will be doing less work. Carry less "baggage" shine brighter. Some of you may shine for the first time.

I did.
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Essential reading Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on April 17th, 2012
Anyone who has been doing close up magic for a while knows that patter can change a whole effect. this book is essential reading for close up workers. a brilliant book!
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