I ordered this to go with my husband's Halloween costume. There weren't many directions. When we finally figured out how it lit up, it lasted for about 5 minutes.

doesn't work as I thought. used to have one that worked off my wedding band, touching the side and bottom at the same time. am not sure how to work this one just yet, without some kind of metal in my hand. any help would be appreciated. glen

ITS A STEAL, I put an aluminum flap on mine at the bottom, works lie magic! >:)))))

Did not work

This bulb is awesome! There is a little instruction paragraph on the side of the box, however it is very vague. I actually had to take it to my local brick and mortar magic shop to find out how to use it. The magician who runs the shop was a very nice man and he had a very in-genius idea on how to make it work. Obviously it's a light up bulb, so it will need to touch metal in order to light. Unlike other bulbs out there, you need to touch the metal bottom of the bulb to the golden metal sides of the bulb in order for it to light up. This allows the bulb to be handed out for examination and no one will find out the secret! Now, how to make it work, because the bulb was the only thing that came in the box. Well, I was suggested to just finger palm a coin and guess what? It worked perfectly! Also, the bulb isn't made to be turned on for a long period of time. It does have a built in battery (non-replaceable), and it's best if you make the light "flicker" opposed to keeping it on. Plus it looks much better and magical that way anyways.
Another point, the light is actually quite bright. It obviously won't be as bright as a normal light bulb, but on stage, in the streets (obviously not in direct sunlight), people will know that the bulb is on :) So was this a great purchase? Well, for $7 bucks, you can't go wrong!

Just an idea..maybe put fragile sticker on package since i got only broken glass

Unfortunately when the Magic Light Bulb arrived, it didn't work.

The initial magic light bulb shipped was damaged; I notified Penguin and they shipped a replacement light bulb promptly.

I received my first bulb and it was broken. I sent an email and another was sent out quickly. But my second one was also broken. I had to hot glue it together to be able to use it.

Both packages were sealed from the factory and were broken in the same way.

I didn't have time to wait for another to be shipped as I had a show coming up that I needed it for.