This Week's Top 20

The Secret Art of Magic by Eric Evans & Nowlin Craver (Instant Download)

Strategy for Magicians
Price: $45.00
In stock: Download INSTANTLY.

The Secret Art of Magic is comprised of two sections, essentially two books: Street Magic & The Art of War and The Secret Art of Dispersion. Separate, yet inextricably linked by the paradigm of ancient war strategy.

Street Magic & The Art of War uses strategies from Sun Tzu’s The Art of War to teach the intricacies of street magic, from trick selection, to the pitch, to stopping people, to handling hecklers, to building a crowd, to collecting the hat. Its most profound lessons, however, deal with controlling yourself and your audience, the most critical thing for all performers.
Though Street Magic and The Art of War is already being called “THE textbook” for street magic, ultimately the most important and largest section of the book is The Secret Art of Dispersion. It provides a framework to understand, assimilate, and implement deception as never before.

Using an ancient Chinese manuscript of 36 strategies for deception in warfare, The Secret Art of Dispersion teaches a new and expanded approach to misdirection—dispersion. Based on the military concept of dispersing concentration, it not only encompasses the concept of directing/misdirecting attention, but unifies all the ways magicians control their audience’s awareness. Not just of what they see, but of what they think about (and conversely, and perhaps more importantly, what they don’t think about). While misdirection is usually thought of as a tool just for sleight of hand or manipulation, The Secret Art of Dispersion uses a plethora of examples to show the applications of dispersion with apparatus, illusions, stand-up, doves, mentalism, and children’s magic as well.
Pages 288


“The Secret Art of Magic is a remarkable book. … Highly recommended.”
-Michael Close

“This book will make you a warrior of enchantment. Using and fully explaining the time-tested strategies and tactics of war, its goals however are those of a lover: to seduce, charm, and satisfy audiences. This is the aim of all performance, especially when done alfresco, in the raw, in the trenches. Highly recommended.”
-Jon Racherbaumer

“It was more than a pleasure for me to have the opportunity to study and reflect on the inspired teachings within The Secret Art of Magic. This work should be required reading for all dedicated and aspiring students of our Art.”
-Roger Klause

“Beg, plead, or borrow but get your hands on this astonishing book.”
-Jim Cellini

“This is as fascinating and thought provoking a magic book as I’ve read in many a moon. I’d recommend it to anyone searching for a new and utterly different way to think about their act.”
-Mac King

“Who could have guessed that two “good ol’ boys” from Texas would unlock the real secrets of magic by deciphering a 2,400 year old Chinese manuscript on warfare? The fact that both are international award winning magicians makes this no less astonishing an accomplishment. This is a thought-provoking, insightful, and important work. Ignore it at your own peril.”
-Richard Hatch

Have a question about this product?

Featured Magic Tricks

Customer Reviews (showing 1 - of 2)
Showing the
reviews with
Everywhere there’s war-Bob Marley Report this review
Pro Privacy ON (login to see reviewer names) on June 20th, 2021
I’ve been street performing for 25 years. I’ve met Eric on a few occasions, but never seen em work. Eric is a smart performer and ain’t gonna throw himself on the grindstone if there’s no way to get an edge built.
This book mirrors the art of war, and while I don’t agree with every aspect in its chapters, I wish I would have read it earlier on in my career(?)
I believe it to be on of the most essential reads for street performance in general not just for magicians. Unfortunately it teaches some hard truths and gives some lessons on ruthlessness as well as curtesy that I’ve learned all too well from his roll dogs and students in real life.
This book is a fortifier of constitutions.
2 of 2 magicians found this helpful.
Did this review help you? Do you want to respond to this review?
Odd, but informative. Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on September 2nd, 2022
Odd yet informative. Conflates Busking to War. Overall, helpful. Gives you a new perspective on how to act and react while busking.
Did this review help you? Do you want to respond to this review?
See all bestsellers

Act Builder beta

     Get To Know Us

     Shipping and Store Policies

     Need Help?

Home | About Penguin Magic | The Penguin Foundation

Mail orders: Penguin Magic, 3299 Monier Circle, Unit A, Rancho Cordova, CA 95742
Call us at 800-880-2592 | International Dial: +1 707-317-6733

© 2002-2023 Penguin Magic. All Rights Reserved.
We hope you found the magic tricks you were looking for!