I got this book, without knowing much about Jeff McBride, because I was thinking of creating my own for-profit magic routine (as opposed to the charity work I've done all my life). I'm thrilled with the book! I learned so much new stuff and gained valuable affirmation on things and instincts I've learned in the School of Hard Knocks. Jeff's writing style made for an easy, practical read that was fun and informative at the same time. I didn't realize when I ordered it, but Mr. McBride also includes several tricks, which I'll be putting to great use. So you get way more than your money's worth! I highly recommend it, for amatuers and professionals alike! Fantastic investment!

Even though I'm only halfway through the book, it is a must have for any serious performer.

So many wonderful ideas and inspiration. I will be reading this book again and again. Lots of big important lessons but also smaller things that you never thought you needed to know but you really do. Please write a part 2 Jeff!

I am really excited to own this book and I honestly think that this book is a mandatory read for every magician.

Jeff has a huge career and a unique personality and performance style. So you know that the advice he gives are a pathway to success.
And he doesn't only gives advice but he also gives ideas, routines and tips to make every reader a better performer.

Do yourselves a favor buy and read this precious book.