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MAXX SOUTH 2020: Atlanta, GA: May 1-2, 2020 (Full Registration) SEATS ARE GOING FAST. REGISTER TODAY.
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List price:$149.95
Price: $59.95
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lectures
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What is it?



The Penguin Magic Experience and Expo (MAXX) is your chance to hang out with, and learn cutting edge magic from some of the world's best magicians. And when we say hang out with, we mean it. Hanging out is ON THE SCHEDULE.

Penguin MAXX events are your chance to sit down with the top pros and learn the best-kept secrets in magic that you can’t learn anywhere else. These live events are packed with lectures and workshops from some of the best magicians in the world. Not only do you learn, but you get access. MAXX is strictly limited to 300 spots, so you can ask the questions that matter during the lecture, get the hands-on learning you need during the workshops, and get the quality time you want with your favorite creators during the jam session.

While you’re at MAXX be sure to stop into the dealer’s room to see some of the newest magic, some of it not even released yet. If all that wasn’t enough the Penguin team is on hand to look for the next hit effect. Some of the best selling tricks of the last few years were discovered at MAXX events. Penguin MAXX is your ticket to maximum access.

When is it?



May 1-2, 2020

Friday Schedule



5:00p Registration Opens - Registration is open from 5p-9p on Friday and from 9a to 8:30p on Saturday.
5:30p Dealer Room Opens - This is a fantastic opportunity to see and buy some of the best magic available. The dealer room is open from 5:30p to 9p on Friday and from 11a to 6p on Saturday.
7:00p Penguin Magic Lecture - A lecture featuring the latest and greatest magic on the market, along with some new releases.
9:00p Magic Show - A full evening show featuring many of our headliners, and other surprises!!
10:30p Special Guest Lecture - TBD

Saturday Schedule



9:30a Brent Braun Lecture - Consistently regarded as one of the top creators working today and has created some of the top selling magic of the last two decades.
11a David Regal - Author, television magic producer, Magic Castle performer AND hilarious magic creator. Two-time recipient of the “Lecturer of the Year” award from the Academy of Magical Arts.
1:30p Levitation Workshop - If you have ever wanted to perform astounding magic where objects seem to move and float on their own, this is your opportunity. You will learn real world levitation techniques that can be used anytime, anywhere. Even if you have never used invisible thread before, this workshop will give you the confidence, and teach you everything you need to know.
2:30p Zero To Cardsharp Workshop - Improve your card skills, learn new sleights, and become the expert at the card table. This 30 minute workshop with rising card star Erik Tait will give you the tools you need to go from zero to card sharp. Erik is an award winning magician who has appeared on Penn & Teller: Fool Us, as well as some of the most prestigious stages in magic. Now he is sharing his unique approach to playing cards with you. This must see workshop is for all skill levels. You’ll learn three tricks with a gambling theme, as well as a few pointers to improve your sleight of hand.
3:30p Making a Magic Product - Learn the basics of releasing a trick to the magic community. Shaun Dunn has over a decades worth of experience in the magic industry. In this workshop Shaun crams as much info as possible into a 30 minute lesson on what makes a great product for magicians.
4:30p Special Guest Lecture - TBD
7p Dan Harlan Show/Lecture - Always innovative, Dan Harlan shares his latest creations with you. Brand new ideas, routines, and presentations will get your gears spinning at full speed. Plus, you'll be the first to experience a sneak preview of Harlan's current projects. Cutting-edge concepts from a magical mastermind.
8:30p Headliner Panel and Q&A - Ask your magic questions to any of the headliners in this star-studded panel discussion and Q&A session.
9:30p Penguin Jam Session - Ask anyone of the headliners anything you like, this is YOUR time to hangout and ask all the questions you thought of too late, to see the moves you wanted a closer look at from the show or from a lecture, or to swap jokes, moves or just generally gawk and get autographs :)

Pricing



Strictly limited to 300 attendees!! - $59.95

Whats included?

  • 6 Full Magic Lectures
  • 3 Workshops
  • 2 Magic Shows
  • Dealers Hall Access
  • Headliner Panel and Q&A
  • Penguin Magic Jam Session Pass

Dealers

  • Brent Braun
  • Diamond Jim Tyler
  • Michael Kaminskas

Location/Hotel Details



Doubletree Atlanta Airport
3400 Norman Berry Drive
Atlanta, GA 30344

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Featured Magic Tricks

Customer Reviews (showing 1 - 10 of 848)
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Louisville Magic Expo Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on March 15th, 2015
I really enjoyed the expo, and it appeared to be a success. I met three magicians whom I had never met before - pros at the top of their game. A fantastic, fun learning experience. Cons: There weren't enough seats for the mini-lectures, but I realize that was due to a space restraint. If you happen to be in a bigger room, add 3 or 4 more rows of chairs. Also, name badges would have been nice - even the stick on ones. I saw a lot of people I recognized but didn't know their names.
22 of 23 magicians found this helpful.
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This is a must go to! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on March 20th, 2015
I did some amazing magic with some of the best magicians I know if you do magic go to this. I met a lot of new friends and I performed by the greatest. This is one of the coolest things you can do!
20 of 22 magicians found this helpful.
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Louisville Magic Expo Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on March 14th, 2015
I thought the Magic Expo was GREAT. The performers were top-notch, very helpful and had some incredible effects for sale. It was well organized and a lot of fun. Keep up the Super Work!!!.........and PLEASE return, Soon.
John Paul Junk.
16 of 17 magicians found this helpful.
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Louisville Lecture Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on March 15th, 2015
This live event was awesome. Well structured and well paced. I'm sure alot of work was put into this even. I look forward to the next event in Louisville. Great to talk with a variety of magicians and gain insight and techniques to performing the tricks purchased. Hats off to all of the sponsors and awesome job Brent Braun for your work. Mark Mason, I hope you got some rest!!!
15 of 16 magicians found this helpful.
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Fantastic! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on March 15th, 2015
This was the most fun that I have had in a while. It was a privilege getting to meet some big names in magic and watch them demonstrate/teach their effects. I am already looking forward to the next expo!
14 of 15 magicians found this helpful.
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Awesome Day of Magic! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on March 14th, 2015
It was an awesome day - the chance to meet and discus magic with some of the greatest minds in magic. The chance to see effects you can't see anywhere else. The opprotunity to network and chat magic with old and new friends. I would highly recommend this evernt for those who share a genuine interest in magic.
14 of 15 magicians found this helpful.
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A perfect event for professionals AND enthusiasts! Report this review
Pro Privacy ON (login to see reviewer names) on March 15th, 2015
The Louisville Penguin Expo was perfect in every way! If the Penguin Expo is coming to your city and you haven't decided if it's for you, then let me assure you... It really has something that everybody needs. The magicians in attendance were fantastic, and varied enough that there really wasn't any overlap of material. If you like coin magic, mentalism, prop magic, cards... It was all here. Every effect was performed at request, each effect was available to hold and determine if it was something you needed. Not that that was even necessary, because everything available there was awesome. The special guests were always ready to talk, explain, help. This is the kind of expo you'd expect to pay at least 5 times or more what you pay for admission, and the attention you receive is amazing. Plus the mini lectures were wonderfully educational and entertaining! I brought my family and they were thrilled the whole time. GO TO THE PENGUIN MAGIC EXPO's!
13 of 14 magicians found this helpful.
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In depth review Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on April 11th, 2018
My review for Penguin Magic’s MAXX convention

In 2015 penguin magic introduced the penguin live expo. A 1 day event (more of a dealer hall) with mini workshops and pro tip sessions. It was a chance to see many of your favorite creators.

In 2018 they Introduced MAXX. A 2 day mini convention that’s up close and personal with your favorite people. They opened with a show featuring the best performers. Dan Harlan, chad long, Michael Weber, losander, and more. There were many technical difficulties with lights, sound, and video, but overall, it was awesome to see them perform in person. They had a few full lectures, and a few pro tip sessions. The pro tip sessions felt more like dealer demos than actual tip sessions.


On day 2 they opened the dealer hall and it was a bit crowded and cramped. You had to wait several minutes to get to the front to see anything. I think In the future they should have a bigger space and be more spread out.

The full lectures were great.. chad long sure seemed to live up to his name. He defiantly went on a bit too long, and it didn’t leave much time Between events to go eat.

The final event was the jam session hosted by Daniel Garcia. It stared off with a q&a and kicked off with multiple tables in the back for the pros to come and jam.

Some of the best parts, as with every convention, is the jam sessions that just naturally happen. You meet some of the greatest people.

My favorite part was the access to the creators. Nicholas Lawrence was by far the easiest person to talk to. He is super friendly and loves the art.

The 2 negatives I can give would be that on the future the pro tip sessions be less dealer demo, and more real world tips.

And finally. The “goodie bag” with $60 of value. My fears were confirmed when I got my bag. There was an x deck, a marked deck, penguin sampler, Tarbell sampler, penguin magazine and a $10 voucher.

Most of us are subscribed to penguin live and Tarbell, we order more than $50 a month so we get the magazine anyway. So really all we got was a green x deck, marked deck, and a $10 voucher. Not bad, I just would like them to give things that most people want. I don’t think
Many people want Tarbell or penguin sampler. And I guarantee you we already have 10 of the magazines.

Overall I would rate the experience 8/10. It’s a great way to get up close with the stars of magic and show them things you have been working on. Defiantly consider going to one if you have the chance.
10 of 10 magicians found this helpful.
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top notch Report this review
Pro Privacy ON (login to see reviewer names) on March 14th, 2015
A wonderful experience, can't wait for next time!
12 of 15 magicians found this helpful.
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Live EXPO, a lot of pluses but a few minuses too Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on June 17th, 2015
Did the SEATTLE EXPO last Sunday and had a great time. Lots of action at the booths, but Brent, Mark, Paul, and Chris were fantastic as lecturers, with a more than just demonstration presentations - each had bits and byplay beyond the bottom line. Frankly, I feel it takes that kind of interaction to more fully understand an effect's potential versus a one shot video demo.

Each presenter was allowed 3 effects. Mark Mason demo-ed: No-Tear 2, and the brand new Under Wraps and Block Buster, each with his signature audience byplay.

Paul Richards presented iBalance, Huego, and his supplemental handling of Johnny Wong's Double Face Super Triple Coin. Each, as well as everything else from Paul since he sold Elmwood, is only available via live events, so another big plus for attending the EXPO.

Chris Smith demo-ed his MagicSmith products: Ignition, as well as showing how Big Bang and Lightning could work well together in addition to each as a separate effect.

Brent Braun presented Sticky Situation, Bill Breaker, and Psypher, each with a special emphasis on the situational switches that make the effects outstanding.

In my opinion though, the following detracted from the experience:
Penguin provides a Watch/Learn/Discuss forum for products bought through the web-site, however, there does not appear to be any mechanism to join those forums if you "Buy Live."

You are not quite sure who you will get. I know Penguin/Brent can't fully control people's schedules and availability, but several of the attendees I knew mentioned they were expecting some other vendors.

I know a friend has already mentioned it in a Facebook post, but I will reiterate; not a single book on any aspect of magic was amongst the various offerings. Not necessarily the vendor's fault, but a sad statement on the state of the art

There was no representation of local clubs and other organizations. There were a lot of people present who we have never seen at a meeting, convention, lecture or other event in the area. Now that IBM is a sponsor of the EXPOs, perhaps a corner could be provided for local clubs to allow an transition opportunity for some of these "internet magicians" to build live networks.
9 of 11 magicians found this helpful.
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