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3510 by Luke Jermay (Book + Bonus Download) The perfect gift for your favorite mentalist.
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INTRODUCTION [Excerpt]

As I write the introduction to this book I am on a flight from Las Vegas to Los Angeles. I am presented with exactly forty-five minutes to sum up my feelings about the book.

A lot has contributed to the style in which this book has been written; among other things a recent transatlantic relocation from the UK to the USA to make a home in Las Vegas. I now find myself a married man, and to top it all off I have even begun work on that traveling freak show I have been dreaming about for oh so long. As I write this I am currently on my way out of Las Vegas--the magical capital of the world--feeling very ill from the extreme turbulence on an otherwise uninteresting flight. Vegas is a town that has in the short while I have lived here already deeply affected my approach to magic and mentalism. Las Vegas really is the best place in the world to see both great and terrible magic. From the best of the best to the worst of the worst, Vegas is your place.

The bulk of this book was written as I lived and worked as a traveling performer. Much of the book being written on planes, in hotels and while generally on the road. There really is a great advantage to having a mobile office. As one of the publishers of this book would say: “as long as there's a Starbucks, we're good to go.”

The book was written in this fashion with my thoughts being collected in essay form while on the road. Now, looking back over it, I find it a genuinely nosaltigic read. The task of elaborating on my traveling essays to make them more complete and lucid was much like reading an old travel journal or diary from years past.

Certain essays remind me of specific performances and places. Others remind me of various TV shows I have worked on. I hold many good memories attached to the writing in this book and some not so good memories.

The one thing the ideas presented in this book all have in common is that they were formed in part because of the countless “bad” magic and mentalism shows I have encountered on my journeys. From live performances to certain recent “TV Stars”, bad magic is simply bad magic.

It is these “bad magic/mentalism shows” that are the true inspiration for this book. Without having witnessed so much bad magic and mentalism I would never have been moved to examine my own performances at a deeper level. It was this examination triggered by these performances that inspired my feelings and thoughts as recorded in this book. So in a way I have all the shows that have made me feel sick watching to thank for their inspiration in questioning my own performances at a deeper level.

It is my hope that you enjoy what is presented in this book. You will of course not agree with everything I have written, and this is the whole point!

The best thing I could ever hope to achieve with this book is to encourage you to question your own performances in the same way I have questioned my own. If you do this, we together are fighting against those “bad magic/mentalism” shows I know we both hate so much. Together with our love for the art that has given us so much, we now have the chance to give it something back. Lets keep magic and mentalism as exciting to our audiences as it is to us.

Enjoy your journey and maybe our paths will cross along the way.

With all sincerity I am;

Luke Jermay

Beginning his descent into LA, 2006.

CHAPTER ONE

DEVELOPING COMPELLING DEMONSTRATIONS

This chapter outlines my own personal beliefs on presenting contemporary mentalism. From the structure of an effect to building a routine and a show. Each point is complete with working examples from my own repertoire.

CHAPTER TWO

A WORKING EXAMPLE OF MY GUIDELINES

In this chapter we handle a working example of all the guidelines outlined in chapter one by creating and applying these rules to an effect.

CHAPTER THREE

AN APPROACH TO “PROP FREE” MENTALISM

A brief look at performing modern mentalism without the aid of apparatus and props of any kind. This chapters features a breakdown of what I think are the most useful methods for a performer to have in his or her tool box when it comes to performing mentalism with no psychical props at all.

CHAPTER FOUR

THE DEVIL IS IN THE DETAILS

This chapter outlines the attention to detail that I feel is needed to make a truly compelling performance. It also features a working example of how applying the small touches to an effect can make all the difference.

CHAPTER FIVE

PRESENTATIONAL TOUCHES

A collection of presentational additions that can be added into many effects that you already perform as well as all the effects featured within this book. These range from the use of a slinky as a pendulum right the way up to saying the alphabet backwards and writing inside out verse. These touches are used throughout the book to build compelling demonstrations and will be referenced throughout from this chapter.

CHAPTER SIX

TOUCHING ON HOY – THE REAL WORK

This chapter features possibly the strongest, prop free, anywhere, anytime demonstration of mind reading available to the mentalist. Featuring brand new work on my original effect as well as three different effects that are achieved with the same basic conceptual methodology. This chapter also includes new work on the effect eliminating the need for a psychological force, a new and bold out for the brave performer, a new idea from which a miracle could spring “the Stranger’s Name Concept” and also features a guest contribution from Chicago’s Chris Carter.

CHAPTER SEVEN

HAIL DUNNINGER – A PRINICPLE AND AN EFFECT

In this chapter I take a closer look at the “Dunninger Ploy” and describe its use in relation to a card effect using a prop you almost certainly already own.

CHAPTER EIGHT

A LOOK AT TV MAGIC/MENTALISM FROM EDITING TO BROADCAST

Here I share my personal thoughts on the world of TV magic. From selective editing to pre-show work and dirty “camera tricks”.

CHAPTER NINE

STANDING ON THE SHOUDLERS OF GIANTS

This chapter is a work inspired by my influences. As performers I truly think we are building everything we perform on the work of greats from the past. Here I share three routines that I feel are directly inspired by Canasta, Dr. Jak’s and Koran.

CHAPTER TEN

MENTALISM WITH PLAYING CARDS

This chapter features mentalism with playing cards. All neatly piled together so those who would rather poke themselves in the eyes with anthrax covered magic wand than mix mentalism and playing cards can simply skip.

CHAPTER ELEVEN

SUGGESTION

A chapter featuring effects that mix the classic methods of magic and mentalism with suggestive techniques to create bold and new effects never before possible.

CHAPTER TWELEVE

A BRIEF JOURNEY INTO THE BIZARRE

No skulls, altars or sacrificed goats rather Mentalism with a surreal twist. From making time stand still, traveling backwards in time, scars healing themselves, incredible coincidences, a game of life and death, demonstrating your "grift sense" while charmingly stealing from your spectators, revealing innermost fears and stealing watches with your psychic power Its all very odd. Featuring guest contributions from Morgan Strebler, Craig Browing and Liam Montier.

CHAPTER THIRTEEN

ZEROING IN

Methods to zero in on the correct spectators for your effects. This features a cold approach to working with suggestive methods as well as a honing method design for the stage performer and a method designed for the close up worker.

Manufacturer Says

First edition: Copyright 2007, Penguin Magic. Hardcover. 177 Pages.

Bonus Instant Download When you purchase 3510 by Luke Jermay you'll also receive 10 Card Poker Deal by Luke Jermay (Instant Download) (a $ 15 value).

3510 is sold by magic shops all around the world. If you have purchased 3510 from a shop other than Penguin, YES, you still qualify for the bonus 10 Card Poker Deal Instant Download. Please email customerservice@penguinmagic.com for access to your bonus download. We'll ask you to prove your purchase with a simple question that can only be answered if you have the book in front of you.

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Customer Reviews (showing 1 - 10 of 42)
4 of 4 magicians found the following review helpful:
Wow... Report this review
Pro Privacy ON (login to see reviewer names) on August 16th, 2010
This book is amazing. The first 1/4 of the book is stuff that is just going to make your performance better and fine tune things. He goes into deatail about how less is more and a million other things. He goes into background on each different type of mentalism and the psychology behind them. Then you jump into the effects. You start by reading about Touching on Hoy. When I first read the description, I said "Impossible!" Then I read the method and I just about fell over laughing because it was so clever. You will never be caught, you don't need ANY props, stooges, preparation or anything. This trick is more practical on a stage setting, but it can be done for a smaller number of people. If you get the book you'll know what I mean. Hopefully this isn't revealing anything, but it works better for a stage performance because you don't want the volunteers talking about what they were thinking after the effect. I haven't finished the book yet, but after I read how this effect worked, I said "wow I need to write a review." If you are into mentalism, you will find great things in here. I promise you.
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4 of 5 magicians found the following review helpful:
3510 - Great Book Report this review
Pro Privacy ON (login to see reviewer names) on September 18th, 2011
Ignore the people who wasted part of their review criticizing the book's lack of proofing and editing. You'll barely notice this as you will find yourself so thoroughly captivated by the subject matter and Luke's perspective. The practical insights in this book are a must-have for anyone who does mentalism. MUST HAVE. Not optional :)

The routine Touching on Hoy is, as many have noted, worth the entire cost of the book. But really that is not true, it is worth many, many times the cost of this book in the hands of a serious performer.

There are a couple other effects that are workers, and then a number that are probably not strong enough to use, but what you learn about performance is itself of the highest value.
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4 of 5 magicians found the following review helpful:
The Devil is in the Detail Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on May 24th, 2011
Ok I ordered Lukes book (first time Ive read his work), the book came bound similar to that of a hard cover diary.

I began to read the book and the content is good had it not been for one major flaw that blantantly stares you in the face and yells "PROOOOOF READDINGGG"

Not just regular grammar issues but words that dont make sense in the context that you literally have to do some mind reading to unerstand what the word was supposed to he!!! (dee how i did that )Yes that is an example of the kind of printed word erros throughout the book (yep I did again to make my point).

Now once I over looked the printing and mild grammar errors im stuck with trying to understand OCCASIONALLY what Luke was trying to convey in the paragraphs (this happens sometimes). Luke has written a 'Essay" style book that is written more like he speaks than in true writting style. This as previous reviewers have noted makes it sometimes a little frustrating to follow (I hope you follow).

Apart from that there is some real meat in the book that can be utilised in any magicians repitoire.

I personally would have been happier if it was a download ebook at a cheaper price but reading a book that has not been proof read is disapointing.

P.S. No I didnt run this through spell checker and your not paying for my review so dont expect my grammar is perfect.
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2 of 2 magicians found the following review helpful:
STRONG MATERIAl! THIS IS WORTH YOUR TIME! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on January 11th, 2014
Okay so the grammar isn't perfect but the material is darn close! This had the "Touching On Hoy" routine, in which three people come on stage, you tell them to think of a shape, a date, and a person's name, and you get them all right. Its quite simply a perfect effect. (Jermay doesn't mention this but I thought it might make the collection of things the spectator thinks of more logical: Have them think of a shape, a year they remember taking geometry, and what their geometry teacher's name was-that way its not just an arbitrary collection of items) Additionally it teaches some really integrating instant stooging, some masterful dual reality controlling, and recommendations on performing strong mentalism. Aside from Touching On Hoy my favorite effect in this was one in which a ring is claimed to have healing properties, and when taken off, a large hand scar appears on your hand, and when put back on, the scar heals. Just awesome. While a lot of the material is aimed at a stage performer, there are several items that would work parlor or even close up. I HIGHLY recommend adding this to your next purchase, if you do stage performances and even if you don't because the thinking in this is inspiring and really really strong.
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2 of 2 magicians found the following review helpful:
Best of Luke Jermay's writings Report this review
Pro Privacy ON (login to see reviewer names) on October 2nd, 2012
I find this book to be the best of Luke Jermay's writings. Fantastic buy. You will really like it. Very strong routines and thinking going on here.

You will find a solid write up on improving performances as well as good clean, yet very strong effects in this book.

Very strong. Touching on Hoy is a killer.

I highly recommend this book. It is certainly worth every cent. Very solid stuff!
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2 of 2 magicians found the following review helpful:
Touching on Hoy Report this review
Pro Privacy ON (login to see reviewer names) on April 2nd, 2010
Really the only reason to get this book is for touching on Hoy. Touching on Hoy is among the top few mmentalist tricks ever. Three people thing of random things and dont write them down or anything and you name all 3 thoughts that only exist in their heads with no fishing. Most of the other tricks basically stink. Theres a nice trick based on a dunninger concept and a good idea on pre show work but the rest of the book is worthless. Those 3 however are worth far more than 50. The bonus download is good too.
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2 of 2 magicians found the following review helpful:
Touching on Hoy Changed my Life Report this review
Pro Privacy ON (login to see reviewer names) on April 2nd, 2010
First impression:
HORRIBLY written. Sometimes it takes genuine effort to actually figure what he's saying. Mostly, these problems could have been remedied by a good copy editor, but sometimes he's just not communicating clearly. It really seems like what I was reading wasn't the final draft. Maybe not the first draft, but probably the second. I wouldn't be surprised if Jermay wrote the essays and chapters then proof-read them once and handed them in to be published, expecting there to be some sort of editing process and then there wasn't. I mean there are errors a basic spell-checker ought to pick up. Ironically, Jermay spends the first little part of the book emphasizing clarity of presentation while it is difficult to follow what he is trying to communicate.

But, don't let this turn you off, the material that you find later on is worth well more than the asking price of the book. I really haven't enjoyed watching any of Jermay's presentations at penguinmagic.com and I own E.I. and I think that it's not really super great, but when I got to "Touching on Hoy," in 3510, Luke Jermay became one of my heroes.

When it comes to knowledge and understanding of magic and mentalism, Luke Jermay is in a league almost all his own. He puts this knowledge to good use and it shows in "Touching on Hoy."

Second Impression (How did I ever live without Touching on Hoy?):
Let me give you the basic effect. Three spectators are seated on stage and one is asked to think of shape, another thinks of a date, and the third spectator thinks of a name. These really are free choices. You then say a shape, date, and name and the spectators confirm that you are correct.

THE CLINCHER: At no point before you make your prediction/guess/reading do the spectators write down or say what they were thinking of. They really merely think of it. If you want to, you can even have a fourth spectator make the prediction and baffle the audience as the spectators confirm the prediction/guess/whatever is correct.

The method is devious and I love it.

There is a lot more material in the book and it's all quite good. I may not (okay definitely won't) perform everything in it, but I wouldn't consider anything in the book "throw-away material." Luke Jermay deals with instant stooging and other methods of audience manipulation that left me slack-jawed.

I will say, however, that this is not an introduction to Mentalism. A general understanding of the genre/art is expected and 'basics'/'classics' are referenced in it that are assumed to be understood. For example, if it were a book on card magic, it would assume you know what an Ambitious Card Routine is or what Out of this World is without explanation.

Jermay provides references and gives credit thoroughly. He is definitely not trying to boost his own ego and has really tipped his hat on some amazing work-horse pieces.

Overall 9/10. Having the best material I've come across in quite some time, I'd love to give it a perfect 10, but the writing is just so poor I had to take a point off and I was tempted to take off two.

GET IT!
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1 of 1 magicians found the following review helpful:
Do not buy this book. Please. Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on December 30th, 2015
I wish this book cost ten times the actual price of the book. The thoughtful and insightful approach to mentalism that Jermay so generously provides the serious student and performer of mentalism is, in many respects, groundbreaking.

Jermay acknowledges that he stands on the shoulders of the greats that preceded him, as well as many contemporaries, but reaches higher and further than many of his predecessors would ever imagine.

This is an important book. It bears reading, re-reading, simmer for a few days and read again. After careful study and distilling through your own personality and skills, this material will prove invaluable.

If you're just wanting to learn a few methods merely for the sake of knowing how the trick was done, don't buy this book. However, if you want to take your mental act to a higher level, get this book now. It will change you and your outlook on how you approach your performance because the "real work" is not how the trick works, but how your audience views you.

I am certain that in twenty or thirty years, this book will be viewed as one of the more important mentalism works of the early 21st century.

So, do me a favor and don't buy this book. I wish this stuff was only shared with a select few instead of those who might squander the good stuff contained in those pages.
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1 of 1 magicians found the following review helpful:
Poorly written but good information Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on December 21st, 2013
I decided to buy this book despite the numerous reviews about the plethora of grammatical and spelling errors. I tried my best to ignore these errors and concentrate on the information being presented, However, I personally could not overlook the complete lack of proofreading. Although the material Luke presents is fascinating, it is so poorly written that it distracted from the material.

I would estimate (somewhat conservatively) that there are 4-5 errors per page of text. Personally, I would be embarrassed to put my name on something that was so riddled with blatant mistakes.
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1 of 1 magicians found the following review helpful:
I can't get passed the poor editing Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on December 21st, 2012
It is really un-excusable to have a book of this quality edited so poorly. You really can't get passed the poor spelling. It is a great book and it deserves a much better treatment. If I didn't pay next to nothing for this, I would be seriously disappointed. This is kind of a scar on a great body of work for Mr. Jermay.
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