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GUM by Jeff Prace (DVD) The two dream effects with gum are to 1) make more and 2) make it fresh again. This DVD knocks both out of the park! PERFECT for anyone looking to interact with humans in their natural habitat.
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Listen in as Alvo Stockman interviews Jeff Prace about GUM!

Magic is all about giving. Giving an experience of wonder, laughter and excitement. But wouldn't it be great to give all that AND something that's slightly longer lasting?

In high-school, I was the gum guy. I always had a pack of gum in my pocket and I loved how easy (and cheap) it was to put a smile on someone's face with a fresh stick of juicy, flavorful gum. They'd be chewing it for hours.

It AMAZED me how simple it was to start talking to anybody, even the prettiest girl (Kristen, 5th period) when I had such a casual, fun gift to offer. Who doesn't want a piece of gum?

To this day, no matter who I'm talking to, or who I WANT to be talking to, it's ALWAYS a great time to ask, "Want a piece of gum?"

Enter Jeff Prace. GUM by Jeff Prace takes this simple RANDOM ACT OF KINDNESS to a WHOLE NEW LEVEL. Jeff is pretty much doing what I WISH I could have done growing up. Blowing people away with super cool closeup MAGIC with gum. And people are eating - well, chewing it up! ;)

And what are the two DREAM effects people want to see with gum? 1) Making MORE appear, and 2) turning OLD gum back to NEW gum - DONE and DONE. This DVD knocks both out of the park! PERFECT for anyone looking to interact with humans in their natural habitat, Jeff goes through in detail how to perform AND get the most out of these EASY-TO-DO and KILLER effects plus two more!

But we want you to feel as PREPARED AS POSSIBLE this year, so we're putting together the ULTIMATE CONVERSATION STARTER kit:

For the Professionals: If you don't already have a gum trick you can do before or after gigs, and in casual environments, GUM would be a perfect place to start. Notice how genuine the reactions in the trailer are - that's the real deal. It's a sincerely wonderful set of tricks. If you have any questions about the methods or whether GUM would be right for you, don't hesitate to email and you'll get a quick reply from me or another professional magician.

Oh what I wouldn't give to go back knowing what I know now... enjoy GUM!

Acar Altinsel
born to perform.

PS: If you've already got GUM or you're looking to DOUBLE your FUN, check out Gumslinger: It's a great add-on to a GUM routine.

PPS: Alvo Stockman had a chance to talk with Jeff about GUM. The interview is posted on the GUM product page. Jeff is the real deal, through and through. No hype, just pure passion and results. Like Paul Harris said, "This kid is going to be dangerous."

What You Get

Jeff Prace presents four mysteries using something you normally carry in your pocket, chewing gum. Using the methods taught in detail on this DVD, you will be able to astonish anyone with everyday items.

Re-Wrapped: A chewed piece of gum stretched between the magician's hands magically wraps itself into a brand new piece! Both hands are shown empty and the gum can immediately be given away as a sweet souvenir.

Insta-Wrap: Another handling of the chewed to wrapped gum effect. This handling is on STEROIDS!

Back in Time: The magician presents a time travel experiment, and in doing so wraps a chewed piece of gum and alters a photograph!

All these effects are practical, visual, and easy to perform.

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Customer Reviews (showing 1 - 10 of 25)
8 of 8 magicians found the following review helpful:
GUM. AMAZING! Report this review
Pro Privacy ON (login to see reviewer names) on April 7th, 2010
Welcome! This is my review for Jeff Prace’s brand new DVD, “GUM”. Gum is a collaboration of different tricks with pens…just kidding. It of course uses chewing gum. To be clear, 4 effects use Gum. There is also an “easter egg” which contains a card trick by Jeff. So let’s elaborate on the different things Mr. Prace teaches and what makes this an awesome DVD.
TEACHING 4/4. What I think made this DVD so good, is the teaching. Usually you get tricks on DVDs and all the way through you hear the “uuuuuhhh’s” and “aaaaaaaaannd’s”. Jeff is very deliberate with the way he teaches these tricks. Every now and then there was a slight studder, but a wide portion of the DVD is clear. Not only that, but he remains CALM which I feel is an important virtue to have. Magic is difficult to teach and Jeff really took this seriously
PRODUCTION QUALIty 3/4. Kozmo has never disappointed be with the way he makes his DVDs. He knows clarity. If there’s one thing we hate, it’s when things aren’t clear (on top of the others). I just thought that one thing I got a LITTLE frazzled with, was the menu screen. It’s weird to say, but let me explain. There were a lot of spinning circles and colors on the menu. It was a little difficult to read. That shouldn’t turn you off of the DVD, but just keep it in mind. They were laid out nicely other than that. One other honorable mention is the DVD case. I don’t know why, but this thin little case is really cool. Can’t explain much about that. Wrapping that up, comes the artwork And editing. Tim Feher designed the cover art and he did a very good job. Probably one of the better ones I’ve seen in Magic. The editing was really simple and didn’t take away from the DVD at all, like most do.
“Orbit” ¾: I loved this effect. It looked like a little simple trick (don’t underestimate those) in the demo, but I realized much more of it in the actual DVD. The effect is really cool. The Magician kindly offers his audience some gum, but uh oh. Only one piece left! Don’t worry though, Jeff snaps his fingers and the rest of the pack fills up completely with chewing gum! Oh, and it can be handed out
This deserved to be first. Not only, did it catch my eye and intrigue me, but it made me want to learn more! The gimmick is simple, but very difficult to construct. It will take some time and you might mess up a little. Jeff constructs the gimmick for you on camera and explains everything he does. As for practicality goes, this will hold up for a long time and it can be moved around a little bit.
“Re-wrapped” 4/4: A 4 seems pretty fair. This one resembles that of Jay Sankey’s “Wrap it up” most probably. But don’t worry, this one is better! You are pretty secure on angles unless you are performing for a whole lot of people. Jeff teaches you how to get out of that situation though. The Magician removes a piece of gum from his mouth and stretches is a little. But when he clumps it up a little, it wraps up perfectly into an unchewed, unwrapped piece of gum!
Jeff made this one really cool. The visuals of it are astonishing and it fooled the pants off of me. The gimmick is definitely the easiest to make, and it really doesn’t involve any “construction” at all. You will probably have to buy something, but that’s ok. Clean up it also a cinch.
“Insta-Wrap” ¾: Essentially the same thing as “Re-Wrapped” but with a completely different gimmick. You remove the gum from your mouth, give it a squeeze, it wraps up, and then you hand out the gum.
Jeff went beyond the beyond with this one. He had me completely baffled when he said what the gimmick will be. I was like “No way, I need to see this!” It’s legitimate! But also very hard to make and you need a lot more to do it. I suggest going with “Re-Wrapped” over this one, but that’s me.
“Back in Time” 4/4: This is my favorite effect with gum now. It fooled the crap out of me too. It’s a little complicated to set up and pocket space becomes a little bit of an issue, but it’s completely sensible and very magical. The Magician doesn’t want to be rude, so he removes his Gum and puts it inside a container. Offering to show them a photograph that was taken of him, you see that he was chewing gum at the time it was taken. That won’t do. So you bring them back in time, and the gum wraps itself up. THEN the photograph changes into one of you smiling.
This one is a full routine almost. It’s great for an opening effect and that’s what Jeff uses it for in a restaurant. The setup is a little time consuming and it might not last a long time, but it’s worth it. You also need the most for this trick. But don’t worry, it’s worth it! Even if you don’t have some of the props required. It’s clean too! You don’t want to miss this one!
“No More Cards Tricks!” 4/4: Closing this up is “No More Card Tricks”. This is the segment Jeff used in an issue of Reel Magic Magazine. It’s a full performance and explanation of the effect. Keep in mind this is an easter egg and you will have to find it! But the effect looks great and it fooled me. The Magician closes a set of tricks by magically making the deck of cards wrap itself up in electrical tape.
Jeff goes over how to wrap up the deck in the explanation and it’s really simple. It’s also a functional deck of cards which merits some consideration. You really can do tricks with this which is great. You will love this one.
SO I suppose that’s really it. Over all I give this DVD a great 4/4. The performances are great to watch and the explanations are thorough. I look forward to seeing some more from Jeff. OH! And for those who watch, some of the outtakes were the most hilarious things I’ve seen! You will know what I’m talking about when you watch :D
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4 of 4 magicians found the following review helpful:
Easy, Practical and KILLS Report this review
Pro Privacy ON (login to see reviewer names) on May 1st, 2010
I got this effect with high hopes and it didn't let me down. This is a highly practical illusion that is VERY well taught by Jeff Prace. It is just as good as it sounds. Pick this up. Just a little story. I was in class and someone saw me chewing gum and they asked me for a piece. I grabbed my pack and showed that I only had one piece. I said don't worry and snapped and showed a full pack and she SCREAMED! Got me in trouble but I think it was worth it. Haha. Pick it up.
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4 of 4 magicians found the following review helpful:
Great and Practical! Report this review
Pro Privacy ON (login to see reviewer names) on April 3rd, 2010
For a little bit of background, I had been following Jeff Prace on Facebook and Skype for a while, asking him questions about when this was going to be released. After hearing all of the different testimonies by famous magicians and all of the cool, new gum effects that were to be on this DVD, I HAD to have it. I heard about this DVD every step of the way, and without further ado, the review for GUM by Jeff Prace!

Oh, and by the way, I am a HUGE fan of gum (the object itself) and chew it ALL the time. So effects with gum are nice, convenient and INCREDIBLY organic for me. HOWEVER, I have seen my share and have done research on MANY, so I was hesitant to see all that was on this "new" DVD. Regardless of how excited I was for it to come out, I still kind of figured it would be a bunch of material rehashed from the past greats and placed on the market before it had time to be practiced.

MAN was I wrong! And on that note, ON WITH THE REVIEW!

First Thoughts://

When I originally received this in the mail, I was excited to see what the effects were, and more importantly, the originality and practicality. During my first time watching however, I found that these WERE in fact, original and VERY practical routines. During my first run through, I realized that these routines (all of them) are FANTASTICALLY planned out and there is a TON of thought put into each of them.

Case and DVD://

The case is nice looking, but smaller than I thought. It is a half DVD size (like andthensome by Dan and Dave or any of the Aldo Columbini $10 DVDs) but that means absolutely nothing.

Both the case and the DVD look very nice and professional, and the DVD contains an easy to navigate and proffesional menu.



"A pack of gum with only one piece left instantly turns into a full pack. You can then immediatly hand out a piece of gum to a hungry spectator."

This REALLY was the trick I was waiting for. Throughout production of the DVD, Jeff sent me clips of this trick. I couldn't for the LIFE of me figure it out. I saw it four or five times and I still didn't know. The method wasn't what I thought at all and really surprised me in it's creativity.

The explanation has EVERYTHING down to the last detail planned out. It has direct instructions and proves just how much thought went into this DVD.

The ONLY thing I want to mention about this trick is that you do need quite a few things to actually MAKE the gimmick necessary for performance. I didn't have some of them, but I am going over to my friends house this weekend to make the gimmick. All the work is DEFINITELY worth it for the effect you get.


"A chewed piece of gum stretched between the magician's hands in magically wraps itself into a brand new piece! Both hands are shown empty and the gum can immediately be given away as a sweet souvenir!"

This effect is REALLY nice and is exactly as the method describes. No requirements except to carry around a piece of gum and a special "something". This routine gets CRAZY responses from laypeople. Very practical, and REALLY nice looking. Ends apparently VERY clean.

I have been doing this effect at school ever since I got GUM a couple weeks ago. It is practical, visual and really clean.


"Another handling of the chewed to wrapped gum effect. This handling is on STEROIDS!"

This effect, once again, takes a few objects to make and some time to make it. HOWEVER, afterwards, it is VERY practical to carry around and looks REALLY nice. You can tell that there was a LOT of thought put into this effect, and I really like it.

Since the description above provided by the DVD isn't very "telling", the effect looks like...

"Magician is chewing gum. Magician takes gum out of mouth, squeezes it, and shows the piece of chewed gum. In a VERY fair and visual fashion, held in ONE hand, the gum VISUALLY appears wrapped. This gum can then be handed out for examination."

It looks really nice, but I prefer "Re-Wrapped" to this handling just because I like the look of it better. HOWEVER both do have different benefits.

Back in Time:

"The magician presents a time travel experiment, and in doing so, wraps a chewed piece of gum and alters a photograph!"

This is a well thought out, original effect with a clever, comical hook. I enjoyed the performance a lot. I don't know if I will actually DO the effect, but it is a really nice routine. It does however require you to carry a few extra things on your person.

No More Card Tricks!:

This is an easter egg on the DVD, but I got permission from Jeff himself to talk about it on here. This HAS to be one of my absolute favorite effects to do with cards. I LOVE this one.

Basically, the effect is that the magician has a few cards selected and placed back in the middle. Then, VISUALLY the deck is WRAPPED in a layer of masking tape, allowing NO more card tricks!

This was in an issue of Magic magazine, so many of you know this already and how good it is. The ONLY thing about it is that you have to carry around a special deck FOR this trick. Personally though, I think it is worth it.

This is my favorite effect on the DVD, all things considered, even though it is JUST a bonus.


The person who created and teaches all the effects is Jeff Prace (a member of these very forums for a long time) and an incredibly humble, generous and nice guy. He is a fantastic teacher of these effects and it is obvious all of the thought put into these effects and how comfortable he was in performing and explaining them.


The teaching on GUM was INCREDIBLY thorough. I REALLY don't think there is a way someone could NOT understand something on this DVD. Sometimes the multiple times of going over something got a tad tedious, but it really does help to understand the ins and outs of these effects.


The price is a VERY reasonable $25.00, and for 5 KILLER, original effects, is VERY much worth it.


I REALLY reccomend this DVD. It looks nice, it's NOT expensive and it has some great, practical tricks that I WILL be doing.

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5 of 7 magicians found the following review helpful:
GREAT Report this review
Pro Privacy ON (login to see reviewer names) on September 8th, 2010
This has to be one of the easiest and best reaction tricks that I have ever done and bought or even seen. You have to get it.
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4 of 5 magicians found the following review helpful:
pass Report this review
Pro Privacy ON (login to see reviewer names) on December 10th, 2009
Way to simple to figure out... great trick, really. But not even examinable or repeatable.
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3 of 3 magicians found the following review helpful:
Get IT NOW!!!! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on August 10th, 2010
Perfect for walk around and very very very easy to do. Just practice come up with a presentation idea and go with it. I performed Orbit last night at a Wal-Mart store to a guy checking out some stuff in the auto department and he immediately raised his fist for a fist bump and said "cuz, you got skillz, that was awesome" he just kept laughing as I walked away with a huge smile on my face. The way I presented it was like this, and you guys are welcome to use this idea.

I walked up to him and said hey do you got a minute? He goes sure, I pulled out the package, opened it up with all the gum there, asked him just by looking at it how much gum do you think is there? I then said if you guess right I'll give ya $20 bucks, He goes, ha ha, I dont know? 11? I said close, then reopened the pack and showed that they had all vanished but 1, and thats when the magic happened. AHAHAH priceless look on his face and amazing reaction.

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4 of 6 magicians found the following review helpful:
Iffy Report this review
Pro Privacy ON (login to see reviewer names) on April 2nd, 2010
Imagine that you're at a restaurant enjoying a nice meal and some good conversation. Then suddenly a magician appears at your table and wants to show you a magic trick.

Then he takes a moment to "not be rude" and removes his chewing gum from his mouth.It sticks to his fingers and makes a stringy mess between both hands. Finally he gets the gum all wadded up into a nice neet ball, and he places it on the lid of a 35 mm film canister and sets the canister on your table. Nice visual, huh?

In my opinion, this is disgusting. The irony is that the "gum" removed from said magician's mouth (unbeknownst to the audience) is not actually gum and was never in the magician's mouth. The illusion is perfect, but the visual is disgusting.

Here are the four effects found on this DVD, including the description from the DVD ad copy.
Back in Time

The magician presents a time travel experiment, and in doing so wraps a chewed piece of gum and alters a photograph!

A pack of gum with only one piece left instantly turns into a full pack. You can then immediately hand out a piece of gum to a hungry spectator.

A chewed piece of gum stretched between the magician's hands magically wraps itself into a brand new piece! Both hands are shown empty and the gum can immediately be given away as a sweet souvenir.

Another handling of the chewed to wrapped gum effect. This handling is on STEROIDS!
In 3 of the 4 effects, you get the sticky, slimey, chewy, yucky visual of the magician playing with his gum. Again, in each case it's only an illusion, however, from the audience perspective, it is really gum that was really in your mouth.

The one exception to this is Orbit which I'll discuss more in a moment. There is also a hidden (Easter Egg) effect called No More Card Tricks which I'll also discuss in a moment. First, let's discuss two things: The magician and the production quality. First the latter . . . it's a Kozmo Magic production, so you know that the production quality, team backing this, customer service, etc. is top notch. It's very well produced no doubt about it. So what about Mr. Prace? Jeff Prace, is, in my estimation about 16 ish years old, and is an incredibly smart kid.

Although 75% of the effects are disgusting looking, they are extremely clever and well thought out. The methods are brilliant; the handling is brilliant. So my criticism of this product is not a reflection on Jeff or Kozmo Magic, but rather on the effects themselves. We did a brief survey of a few people (non magicians) about the effects on this DVD and the reaction we got from each one of them was the same . . . "You're kidding, right? That's disgusting."

It's unfortunate, because these are clever effects. I have no problem with gum as long as it stays in your mouth. I chew several pieces a day myself, but I don't show it to people. That would be just plain nasty. During the performance segments, particularly the ones that took place in a restaurant setting, you can see it in the eyes of the audience. At the end of the performance, Jeff has won them over to a degree, but there's still a sense that they more or less are just trying to be supportive because he's a young, nice kid.

Let me address each effect for a brief moment.
Back in Time is the effect I was describing in my opening rant. The effect is brilliant, and might even be ok in a certain venue, but that venue is NOT restaurants. The plot is clever, well thought out and well constructed. It's funny and has a lot of presentational potential, but there's the issue of the gross let-me-put-this-chewed-gum-on-your-dinner-table-after-I-play-with-it. Oh and by the way, don't shake my hand; I was just playing with my ABC gum.

Orbit is a nice effect and there is no chewed gum being used, so the effect is clever and pretty and magical and most importantly, NOT disgusting. However, there is one flaw, and it's a big one. The premise is that you open your pack of Orbit gum (my favorite by the way) to share with the group, but there's only one piece . . . alas, not enough for the group.

However, you magically cause the empty pack to suddenly be full of gum. That's a nice practical use of your magic powers. However, one problem . . . the pack is completely gimmicked, and only one piece of gum can be handed out, so you still only have one piece to share, and you've drawn attention (heat) to the pack. The audience is expecting a piece of gum. After all, that's why you magically produced the full pack . . . so you can share.

Re-Wrapped starts with Jeff asking if you want a piece of gum. You say "yes." He then pulls the gum out of his mouth to offer it to you. When you decline he balls it up and magically and visually turns it into a wrapped piece of gum which, in the performance, he hands to the audience member who opens it and eats it . . . gross.

The method is clever as I've mentioned. However, in the view of the spectator, you just handed them a piece of wrapped gum that you were touching with your saliva and gum-laden fingers. Gross! This is not something for a show. However, it might be perfect to gross out your friends or family members.

Insta-Wrap is basically the same effect as Re-Wrapped only with a lot more work and effort in the gimmick. It's kind of a pain and probably not worth the extra effort for such a similar effect. Of course there's also the whole let-me-give-you-this-gross-piece-of-chewed-gum-from-my-mouth thing.

No More Card Tricks This was my favorite effect on the DVD. It has a funny presentational hook. It fooled me. It's clever, and is a great way to close a set of card tricks. The basic effect is that the deck that you've been using the whole time suddenly and visually becomes wrapped in electrical tape. I don't know if I could feel good about recommending this DVD under the guise of this-one-trick-is-worth-the-price. However, it's close.

Whether you're gun-shy about gooey gum effects or not, there's no denying that Jeff Prace is an up and comer in the magic fraternity, and it may be worth ordering the DVD so you can meet him. So what's my recommendation? Well it's hard to say. If a trick is clever, brilliant, and diabolical in method, but the effect involves you stripping down to your birthday suit at Bob's Family Restaurant, should I recommend the trick? Where do I draw the line?

Here's what I'll say . . . for another venue (other than restaurant), 1 or 2 of these might be perfect. Putting aside the gross factor, the tricks are good. However, including the gross factor, they are impractical. So based on the fact that they're smart, but relatively not-usable, and given the fact that Jeff is a bright young magician, and given the fact that there is a really good card trick on this DVD, I'm going to offer up a rating of REM or GRUBBLE, I'm not sure which, but I've given you enough information to decide yourself.
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2 of 2 magicians found the following review helpful:
Great impromptu Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on August 5th, 2010
When performed correctly, this effect kills. Judging from the few negative reviews, it's clear they were bitten by the "I have to construct a gimmick and there's no instant gratification" bug. Practice is key.
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2 of 2 magicians found the following review helpful:
creative Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on April 6th, 2010
This is a great example of a young man that applied an old concept to a new updated presentation. He does a great job explaining how to make and perform the trick. Add this to a strolling gum routine. Beginners will be able to get this within a few hours of practice. Creative presentation will take some more time.
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2 of 2 magicians found the following review helpful:
Great DVD Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on April 2nd, 2010
This DVD was my first order from Penguin and I love it. It honestly amazed me at how simple the tricks were, and I found myself thinking "Why didn't I think of this?" Its a great trick that you can have a lot of fun with.
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