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ID7 by Rick Lax (Instant Download) A devastating piece of mind-reading using no props. INTRO PRICE ENDS AT MIDNIGHT. START LEARNING INSTANTLY AND SAVE.
List price:$12.95
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A letter from Rick Lax:

Life is different now. People recognize me in public. It's weird. I'll be sitting at the coffee shop doing some work and somebody will walk up to me and say, "Aren't you the Facebook magic guy?"

When I reply, "Yes I am," they ask to see a trick.

But if I show them a card trick, they say, "No. I want you to READ MY MIND, like you do on Facebook. Can you do THAT?"

Yes I can.

A year ago, I began searching for THE PERFECT MIND READING DEMONSTRATION. Something that I could do ANYWHERE, at ANY TIME. Something that DOESN'T USE PEN OR PAPER. I wanted a trick I'd be proud to perform for the smartest and most skeptical of audiences...

That's how I came to ID7.

HERE'S HOW IT LOOKS

You hand the spectator 7 'invisible dice.' She rolls them onto the floor. She 'looks at' what numbers come up (really she's just picking randomly). She punches the results into her cell phone calculator. Then she multiplies that number until it grows into a
GIANT random number.

She focuses on each digit of her randomly-generated giant number...you peer into her
brain...and YOU REVEAL THE DIGITS, ONE AT A TIME, WITH 100% ACCURACY.

IMPORTANT POINTS

1) This is not a force. The spectator begins the trick with a totally free selection and
ends the trick with a truly random number.

2) You never touch the spectator's cell phone calculator and you never peek at it.
You can do this trick over the phone if you want to.

3) You do not have to 'fish' for any numbers. There is no guesswork. This trick
works 100% of the time, with no mistakes and no awkward questions.

Because you reveal multiple digits, one at a time, the trick's drama builds and BUILDS. But this isn't just a trick YOU'LL WANT TO PERFORM. It's a trick you'll ACTUALLY PERFORM because you don't have to carry anything with you. All you need to do the trick is a cell phone calculator. (And EVERYBODY has a cell phone with a calculator on it.)

So the next time somebody recognizes YOU in a coffee shop and asks you to read their mind, you'll be ready. ;)
-Rick Lax

Special thanks to John Leslie, Michael W. Ecker, D. R., Kaprekar

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Verified buyer Pro Privacy ON (login to see reviewer names) on March 24th, 2017
I initially thought this effect used a different method, but I was happy to see you actually never have to touch the spectators phone.
That being said the whole trick is not that strong and could leave a lot of questions in their minds.
I do not regret getting it for $10 but I dont think ill be using this often, if ever.
My suggestion will be to perform this after you get a feel for your audience, if they are easy to fool then it will do great; however if you are performing for someone who might ask a few questions, they will figure out the trick in no time.
9 of 9 magicians found this helpful.
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Nice Impromptu w/no props Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on March 21st, 2017
As said in the title, this is a nice little routine. It's a math-based thing, but the premise & patter are well designed to mask that. It needs no props except the spectator's phone that is never toughed by the mentalist.

This is easy to learn, but I'd reccommend learning all the nuances because they are very well thought out and change a cute little trick into something really cool.

For a person who like being able to to a few miracles with little or nothing to carry, this fits the bill.
9 of 10 magicians found this helpful.
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Easy to do, seems impossible! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on March 20th, 2017
Once again, Rick has created a trick that you can perform anytime, anywhere with nothing more than a cell phone or calculator. After learning this, you will always be ready when someone asks you to show them a trick.

On this 18 minute video Rick clearly shows you how the trick works, several ways to properly present it to fit your style, and real-world performances to learn from.

Easy to perform, seems impossible to your spectators.
8 of 9 magicians found this helpful.
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open Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on March 20th, 2017
The folks at penguin strive to get the most out of every effect. This routine fits that concept very well. It is well thought out, entertaining and good to know if you don't have anything with you and someone says, "show me sumthin." I would recommend this for that reason. I'm not sure that this will be the trick everyone talks about but certainly worth the small investment to be able to do something strong "on the fly"
9 of 12 magicians found this helpful.
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This is genius Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on March 21st, 2017
Yes, This is super impromptu.
Yes, you can use any phone.

Rick's teaching is excellent as always and im going to try it today. fooled myself trying it at home.

So easy when you finish the video you will already feel confident to preform.
8 of 10 magicians found this helpful.
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Can't wait to perform this! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on March 20th, 2017
I can't wait to perform this for everyone. And it's perfect for when someone says, "Oh, you're a magician? Do a trick for me."

It is totally impromptu, no prep needed, can be done with a regular calculator if anyone still has one of those. And no, you don't ever need to touch the phone, before, during, or after.

About the ad copy: The video says, "...you want to read people's minds," but Rick's presentation comes off much more as a cold reading (with a little muscle reading thrown in, too). You do not need to be skilled in either of these things to perform this, though! The method is so much simpler than that. Rick's presentation has been very carefully thought-out, and Rick explains the thinking behind his ideas.

Besides, if a cold reading presentation is not your style (as is true with me), you will have no difficulty shaping this method to your own needs. Rick does indeed provide a few other good ideas on presentation, and his ideas have spurred my own presentation thoughts. In short, I'm inspired and delighted with this.

Only one minor criticism, difficult to explain without tipping the method. Let's just say that what they see on their calculator isn't quite exactly what you offer up. But I feel the presentation details very much takes care of this. The presentation cleverly offers up some verbal misdirection, too. Again, you can easily shape this to fit your own presentation.

Some things you might like to know:
1) Do you have to do any math? Any calculations? No, none at all.
2) Any memorization? Only if you think remembering how to do a routine is memorization. Rick's teaching gives you a super simple way to remember the method. Watch this once and you'll have it down forever.
3) You won't be wanting to repeat this to the same group. Street performance, table hopping are fine, so long as your previous audience isn't nearby.

(Full disclosure: I've been advanced a free copy of the video.)
5 of 5 magicians found this helpful.
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Another great impromptu cell phone trick Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on March 20th, 2017
I really need to look into the guy who inspired this trick. I have heard many good things and am impressed by what I've seen. This trick is a great example of Martin Gardner's genius. Combined with Rick Lax' s modern presentation, this is a trick you can't leave at home.
5 of 6 magicians found this helpful.
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ID7 a new approach Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on March 20th, 2017
Great trick. I've done others using the magic [method], but this is new to me. I love any "mindreading demonstration that I can do that doesn't require me to carry props!
4 of 5 magicians found this helpful.
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So much fun and so easy to perform Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on March 20th, 2017
I love it when math and magic come together. Rick has crafted a super simple performance that uses a spectator's phone. No, there is no setup needed and you don't touch the phone ever. I can perform this effect almost instantly. It's the type of effect that you can spring on your friends at dinner or on stage at a magic theater. Well done. It is uncommonly fun to use with versions of Rick's stage craft. I plan to use it on my math students first thing tomorrow!
3 of 4 magicians found this helpful.
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Classic Lax! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on March 20th, 2017
This is a neat routine. It is simple and easily mastered. As usual, Rick walks you through it and gives tips for maximizing its impact on your audience.
2 of 2 magicians found this helpful.
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