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Tarbell 71: Publicity and Promotion (Instant Download)


Tips to start booking shows, or increase your already existing business.
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Dan Harlan and David Corsaro sit down to talk about the many aspects that go into marketing for magicians.

Topics Covered:
- Marketing for magicians.
- Establishing trust with your clients.
- Making a promo video.
- Identifying your market.
- Individualizing your product.
- Re-investing in yourself.
- Starting up, and promoting your own show.
- Much More.

David also provides a free resource where you can get advice from him and other professionals.

If you want to start booking shows, or increase your already existing business, this lesson will give you many valuable insights about how to do just that.

Running Time: 51mins

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Customer Reviews (showing 1 - 10 of 13)
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Crash Course Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on April 22nd, 2017
I have a background in marketing and learned something new. For anyone seriously considering branching out into making money in magic this lesson is worth it (invest in yourself).

The only reason I gave it four stars is the lesson is under an hour and skipped a few topics I thought were important. Although, the secret website mentioned is a nice supplement to the lesson.

In closing, this course is something similar you'd get at a reputable university if the entire university marketing course was condensed to under an hour.
2 of 2 magicians found this helpful.
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Excellent lesson Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on April 21st, 2017
5 BIG stars for this presentation by a PRO.
Marketing ideas are not always to come by.
A bargain buy.
2 of 2 magicians found this helpful.
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meh Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on June 29th, 2020
I love this Tarbell series. Dan is a wonderful teacher and he really does spend a lot of time in the details, which is important.

That being said, this was a dud. I enjoyed David Corsaro's insight in this video, but it seemed as if Dan just wanted the stage for himself. Being a performer myself, I completely understand not wanting to share the spotlight, but holy crap - let the man speak! He'd ask him a question and then give the answer. smh.

And on top of that, this was rushed through very quickly. While some people may get bored listening to theory and ideology, I actually really enjoy hearing practical applications to every day problems. Dan made it feel as though this video HAD to be under 60 minutes or else. Has anyone ever seen some of the other tarbell videos? This is my second year in a row subscribing to them and some of them can be 2-3 hours. Why did you feel it necessary to rush through it.

I'm sorry, it just feels as though we're trying to just throw something together for the sake of releasing it on time instead of really putting some effort into the production. I get it, COVID is hitting us all, but now, more than ever, I think it would behoove you to put a little more effort into these videos. For some of us, this is the only reprieve we've seen over the past few months.

Here's to looking forward to getting something a little more 'worthy' of the Tarbell course next week. Lord Help us! :)
1 of 1 magicians found this helpful.
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I really want more! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on July 2nd, 2017
Ok this stuff is worth you time and money. You can tell these guys know what they're saying, you see they're used it and it works. If you finished this download then you know enough to make money with your show. So go MAKE MONEY!


I wish they would put out a volume 2 on this topic and include stuff like

1.What to do if the market changes
2.Elavater pitch
3.How to bargain (when needed)
4.Why should they take me over another performer
5.Is there a recommendation as to how much to percent of what I make to invest in Web page design, data collection and props
6.Anything else I didn't think of

NOTE:This download isn't missing information, like I said before that if you watched this then you know enough to make money. I just would want to hear from these guys on the topics I mentioned because they know they're stuff and this is also part of marketing (I think so at least)

Thanks Dan, I'm happy to do you back the favor. But really if you can make volume 2
1 of 1 magicians found this helpful.
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Not my favorite Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on April 27th, 2017
I love Dan Harlan and I know he works his butt off doing these videos but I felt like having David Carsaro as the interview person for this issue of the Tarbell course was too much like his lecture that he just gave a few months ago. I felt like it was the easy way out all the way around. Not that the info was bad but I already had the info in the Carsaro lecture, so don't buy both.
As a penguin live subscriber and a Tarbell subscriber I felt short changed with this one.
3 of 6 magicians found this helpful.
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Excellent advice for any performer Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on August 19th, 2022
Detailed advice on how to truly promote your material for those starting out.
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Jorge Mirabel Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on April 30th, 2021
It was very informative and full of valuable information. Thank you for sharing this fantastic information I was surprised to see my good friend David Corsaro on the panel. Thank you Mr. Dan Harland and Mr. David Corsaro.
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This is great for anyone new to marketing. Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on September 12th, 2018
If you are new to marketing, this lecture will put you on the path to asking the right questions. It is only one hour long so there is no time to go into detail about one subject. There are some good tips in here. It is very basic. If you are looking for a marketing system or marketing strategy, how to generate leads, or how to create a client list this is not it.
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we need more of this! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on April 27th, 2017
this is a very important part of the magic business, great information. we need more of the BUSINESS part of show business. Dan you are always great at guiding the interviews. keep them coming.
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Straight Talk to Success Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on April 27th, 2017
I work at a University and have been involved in teaching marketing. This is an excellent presentation specifically tailored to the magician, mentalist or entertainer. I am really impressed on the straight forward logical approach with real world advise. If you are interested in making a living with magic this is highly recommended.
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