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Binary code rick lax

Just came back to purchase this after reading some reviews.
Why has the price doubled?
It's still great value I'm sure but I don't like paying more than other people. If it was a ltd time special price I would of got it early but I didn't think it was.

Asked at 03:38pm on January 5th, 2014 by wilko7 (1 karma)
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First, please understand that I am neither a Penguin rep nor spokesman. That being said, my best guess is that it was indeed first marketed at a reduced, introductory price to get some early reviews and sales traction. Judging by the current 49 reviews and #1 ranking on the Penguin bestseller list, it appears that this strategy worked in spades. I don't think that $9.99 is at all unreasonable for this effect, and it's on my wish list for my next order, when I get up to the $50 threshhhold for the free shipping. Good job Rick Lax!

Answered at 07:36am on January 6th, 2014 by cpnich (103 karma)
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