A rewards program would be great for them to have in my opinion: they would get a lot more business from me. I collect illusions so I buy fairly often: but I do look for the best deals, and most of the time it is not at Penguin. Free shipping is always a good incentive, and it is never hard to assemble enough tricks to get an order up to a minimum order price for free shipping. Receiving points that translate into a fixed percentage discount off ones order, in addition to free shipping, is REALLY fantastic. Magic Emporium is the only place I know of that does that. Bottom line, I think it would be a great thing for Penguin to do. I love their site and I do love to buy from them, but for my large orders I usually end up elsewhere.