First of all, the effect is really not worth the price. I have seen better Jay Sankey give-away effects. Think about how you might do this effect and you will probably come up with something as good or better.
Secondly, Hugo is probably the worst presenter on the planet. It looked like he was on some sort of downer drugs. it was just painful to watch. He speaks and moves in super slow motion and then repeats the same nonsense three times.
If you are looking for a really good pulltab effect, see Pull Top by Mr Maric. That is excellent! It comes with awesome props and several effects. If you get Maric's pull top, you can figure out how to do the effect in Solid using a regular pull tab and one of Mr Maric's gimmicked pulltabs.