View Cart | View Account | Help
Order by phone: 800-880-2592
#trending right now


Marketing Magic by Maxwell Murphy (Book) If you want to make money selling magic, this is required reading. Period. NOW SHIPPING. HIGHLY RECOMMENDED.
Price: $39.95
In stock: usually ships within 24 hours!
Order this product in the next 10 hours 43 minutes and it will ship TODAY!

+click to enlarge

"It is, without a doubt, the textbook for anyone interested in the subject." —Magic Magazine

"This is the book I wish I had 10 years ago." —Uday Jadugar

"A highly recommended read and study. If every inventor, artist, and producer read this it would help them be more successful while raising the bar in magic." —Tim Trono

"I'm in awe of your candor and mastery of the inner-workings of the magic industry. I think this book will improve the quality of marketed magic and maximize an individual's ability to profit from it. Bravo!" —Joshua Jay

"I want to thank you for your last book, this is one of the best contributions to magic (as an art) I have read for years." —David Stone

"Essential reading if you're interested in selling a magic trick you've invented." —Acar Altinsel

"The magic industry is different than any industry on earth. It took me 10 years to figure it out. This little book contains everything I wish I'd have known from the start. There's a ton of information and strategic advice in the book. If by the end I haven't answered all your questions, the book comes with unlimited email support." —Maxwell Murphy

Please note: Marketing Magic is also available as an ebook. Click here for the ebook version.

How do you make the most with your ideas?

For 10 years, Maxwell Murphy led Penguin Magic, the largest magic retailer on the Internet. He sold millions of dollars of magic, produced dozens of best-selling products, worked with many of the top inventors in magic, and even lived on top of a magic factory in India. There is no one who knows more about marketing magic than Maxwell Murphy.

Historically, magic inventors haven’'t fared well. Dealers and distributors have had an information advantage, and often times, they’'ve used it. Countless inventors have settled for 1/10th of what they could have earned. This book levels the playing field. Maxwell opens his playbook and his Rolodex, so you can succeed as a magic inventor and help take the industry to the next level.

You'll Learn:
  • How big is the magic market?
  • How many units can I expect to sell?
  • How does pricing work? Wholesale? Retail?
  • What kinds of deals are out there for magic inventors?
  • Should I self-produce?
  • What product format should I choose?
  • How can I bring my idea to life?
  • Who should I work with?
Plus:
  • The Six Different Magic Customers
  • What the Big Name Magic Inventors Did
  • How to Maximize the Size of Your Deal
  • The Most Important Terms in Any Contract
  • Three Questions to Ask During Production
  • Why the Smallest Ad is Often the Best Deal
  • Strategy for Maximizing Sales of a New Item
  • What's the Magic Market Going to Look Like in 100 Years?
  • Profiles of Key Players in the Magic Industry
And much, much more!

"In magic, small decisions can make a huge difference in how much money you make from your product. The difference can be tens of thousands of dollars. I've seen it happen time and time again. But it doesn't have to happen to you. Give the book a chance, and if I'm wrong, take me up on my 100% money-back guarantee." —Maxwell Murphy

Contents
  • Chapter 1: Magic is Different
  • Chapter 2: The Magic Market
  • Chapter 3: The Deals Available to Creators
  • Chapter 4: Key Decisions
  • Chapter 5: Manufacturing Physical Items
  • Chapter 6: Video Production
  • Chapter 7: Marketing
  • Chapter 8: Advertising
  • Chapter 9: Sales
  • Chapter 10: Manufacturers
  • Chapter 11: Magic Factories
  • Chapter 12: Specialty Magic Factories
  • Chapter 13: Production Companies
  • Chapter 14: Distributors
  • Chapter 15: Retailers
  • Chapter 16: Magazines
  • Chapter 17: Discussion Forums
  • Closing
  • Resources
Manufacturer Says

Pages: 228 - 5.5" x 8.5" - Softcover

This book comes with a 100% money-back guarantee. If you're not completely satisfied with the book for any reason, simply let us know and you'll receive a full refund.

Have a question about this product?
ASK HERE
Customer Reviews (showing 1 - 10 of 10)
5 of 5 magicians found the following review helpful:
Must read Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on November 8th, 2012
All my reviews are glowing... I know. But, that is because I do plenty of research before buying these items.

This book was recommended by a close friend. It is the most comprehensive collection of thoughts, advice and information, with regards to entering the magic market place, you will ever read.

It is also very nicely written. Non of it is 'preachy'. Quite the opposite. While reading... it felt like an old friend was sitting opposite me sharing everything he had learned from years of experience.... because he actually WANTS you to succeed.

A very informative, pleasurable read.
Did this review help you? Do you want to respond to this review?
4 of 4 magicians found the following review helpful:
Everything I know About Marketing Magic Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on October 17th, 2012
This book fulfills a long awaited need. You do not have to be someone who is contemplating putting out a new effect. Anyone, whether he a pro, semi pro, hobbyist, collector, inventor,manufacturer, seller,or addict, will find this book to be an engrossing read. The ad copy tells the subjects covered. Maxwell addresses all (or most?)of the problems the inventor will face and how to increase his chances of success. His asides on magic dealers, inventors, and publications in our field are fascinating. Read it and heed it. I don't know of any other past publication that has gone into such depth on the targeted subject. This book is a must read for all of us.
Did this review help you? Do you want to respond to this review?
4 of 4 magicians found the following review helpful:
If you have a good magic product idea, you must read this book Report this review
Pro Privacy ON (login to see reviewer names) on July 31st, 2013
Take a look at the ad copy, particularly the bullet points and the chapter titles. It's all in there. It's well written; it's quite comprehensive; and I really believe that Maxwell Murphy was telling the truth in his title. I really believe that he held back nothing, that he truly does share everything he has learned. Books like this are worth their weight in gold.
Did this review help you? Do you want to respond to this review?
2 of 2 magicians found the following review helpful:
Marketing Magic is AWESOME! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on November 1st, 2012
This book was jam-packed with extremely valuable and practical content. Every page is filled with priceless information about the magic industry, and Maxwell explains every step you need to take in order to bring your magic idea to the market.

If you have even the slightest interest or curiosity about potentially marketing a magic item, I highly recommend picking up this book.
Did this review help you? Do you want to respond to this review?
2 of 2 magicians found the following review helpful:
A tell all for the subject... Report this review
Pro Privacy ON (login to see reviewer names) on January 4th, 2013
Maxwell's book is going to save anyone who reads it and wants to put out a product thousands of dollars. If you are a business person (and those who put out product are) it would be a horrible decision not to buy this. Enough said.
Did this review help you? Do you want to respond to this review?
2 of 2 magicians found the following review helpful:
Eye Opening Report this review
Pro Privacy ON (login to see reviewer names) on July 10th, 2013
I never knew how the industry worked. I've had some ideas for tricks and am glad I have this book if I ever want to bring them to market!

If you create to release, you NEED this information!
Did this review help you? Do you want to respond to this review?
2 of 2 magicians found the following review helpful:
This is the Bible for magic creators... Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on October 3rd, 2013
This is a fantastic resource. Maxwell leaves no stone unturned and really spills the beans on everything he knows and has learnt the hard way. He shares the good, the bad and the ugly and talks openly about his mistakes as well as his success stories.

On top of that he also gives you a complete directory of trade contacts too, which is invaluable for anyone wanting to create and sell their magic ideas.

The book is unbiased. It would have been easy for him to write a book that just recommended you bought your ideas to Penguin, but he hasn't done that. Every form of bringing a magic product to market is discussed from outright sale of the idea, royalty deals and self publishing.

His writing style makes it easy and enjoyable to read.

This information is worth far more than the $39.95 price tag.

Does what he reveals work? Well after reading this book I've just done a deal for one of my ideas which will be put out by a magic dealer as a Blackpool release 2014 - so yes!
Did this review help you? Do you want to respond to this review?
1 of 1 magicians found the following review helpful:
The Textbook of marketing magic! Report this review
Pro Privacy ON (login to see reviewer names) on September 16th, 2013
I just finished the book. it's loaded with killer advice.

Its like the textbook in the course of how to market your magic.

Thanks for sharing this information.
Did this review help you? Do you want to respond to this review?
1 of 1 magicians found the following review helpful:
What a pure delight! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on March 5th, 2014
Let me start by saying I'm not intending on inventing anything, I'm not sure why I purchased this book. However I really could not put it down. I tend to read several books at once and usually over a long time. I took the day off just to read this book – it's that engaging.

I really appreciated the openness of the information. Maxwell admits where he really made a mess of it, and demonstrated where the kicked goals (and fesses up which were just luck). It read as a personal journey at times (that might be what hooked me) yet gave fabulous real world examples and gritty data for how much you can expect when selling to distributors, retailers, and dealing with manufactures. I also like, or actually was shocked, as to just how small our magic market is for any product.

So while I'm not thinking of inventing and selling a product today, I know that if I decide to this book has taught me a great deal about the whole process. More than just talk like I know what I'm talking about I think I do know some real core information about how the process works and could talk with various levels with confidence.

I also appreciated the broad view of the magic community and manufacturing process (not just penguin being pumped up). It felt unbiased – even though it's from a guy who set penguin up.

Only one question was left unanswered, who originally stiffed Maxwell and Acar and inspired them to do it themselves... BIG mistake, HUGE mistake!
Did this review help you? Do you want to respond to this review?
Unbelievable Resource Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on April 23rd, 2014
This book is a treasure trove of information about all aspects of bringing magic to market. It is well written and a great read...very hard to put down.

"Marketing Magic" is THE major go-to source of information for anyone who wants to bring an effect to market. The whos, whys and hows of magic manufacturers, dealers, inventors, distributors, basically the whole magic supply chain are thoroughly explained. The pros and cons of advertising and other strategies are well presented and thoughtfully reviewed.

Mr. Murphy truly reveals all he has learned about the magic business and provides invaluable contact information as well as nuances of human interaction and magician-magician interaction that should help bring about a more peaceable magic kingdom and better magic for all. He even quite forthrightly provides some negative examples from his experience that cost him, but that we can profit from.

This is a must read book for anyone thinking about trying to market an effect, but also a great read for the rest of us out here wondering how the magic happens.

Thank you Mr. Murphy for this great contribution to modern magic marketing. This book is worth the full price and more. Hope you are enjoying Phnom Penh!
Did this review help you? Do you want to respond to this review?


More Featured Magic Tricks




COOL BOX
Loading...
0 0 : 0 0 : 0 0  remaining
Ignition by Chris Smith
$10.00 INSTANT GIFT CODE
delivered instantly.
spend it just like cash
WANT MORE???
BLIZZARD IS HERE
See the next offer NOW with the CoolBox app
Android app on Google Play




Act Builder beta

Top Recent Reviewers

  1. Magic Orthodoxy
  2. Lance Payne
  3. Patrick Yung
  4. Louis Del Monte
  5. Gilvam Carvalho
newsletter Special offers and updates for our most serious customers.













     Get To Know Us

     Shipping and Store Policies

     Need Help?
 
Search Penguin Magic for

Home | About Penguin Magic | Affiliate Info | The Penguin Foundation

Mail orders: Penguin Magic, 3299 Monier Circle, Unit A, Rancho Cordova, CA 95742
Call us at 800-880-2592 | International Dial: +1 707-317-6733

© 2002-2010 Penguin Magic. All Rights Reserved.
We hope you found the magic tricks you were looking for!