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Seth Kramer LIVE ACT (Penguin LIVE)

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"Seth Kramer is the real deal. He has a lifetime of experiences performing for real people in the real world for real money. If you are looking for clever gimmicks and impractical sleights, look elsewhere. If you want to see what gets the money in the real world - here you go."  -Brad Henderson Austin, TX

"I first met Seth Kramer at a major trade show in 1984. He was great then, and he’s even better now. He’s been in the trade show and corporate entertainment field for longer than most. He’s got the chops and the experience. If there is one person you wanted to learn from about trade show magic, Seth is your man!" -Shep Hyken St. Louis, MO

"I have seen Seth at many trade shows and he always delivers for his clients. He draws big crowds, make the clients’ product message memorable and brings in business for the company. This is a great opportunity to get the real secrets from someone that has done hundreds of trade shows for many years." -Lior Manor Nir Tzvi, Israel

"If you want to break into trade shows or even do more of them , you owe it to yourself and your business to watch one of the undisputed modern-day trade show masters at work. Even in 2018, learning about the trade-show market is tough. In this age if the internet and it’s sea of information, there is still relatively little to help you get a grasp of this lucrative and niche market. A market which takes the power of magic and makes it relevant to business. Marketing budgets are notoriously larger than entertainment budgets so why not give yourself a chance to earn a slice of a bigger pie? I am excited to hear what Seth has to say. I know it will be time and money well spent." -Nick Einhorn London, UK

"Seth Kramer is not one of the best Tradeshow magicians in the business ..... in my opinion he is THE BEST! A consummate professional who knows his market inside and out, his many years of experience as a busy and successful corporate entertainer as well as an outstanding magical practitioner stand him far apart in this very challenging but lucrative field." -Paul Stone Las Vegas, NV!2 of!2

"The real magic at a trade show is making customers appear! Seth Kramer has been successfully doing this for the last three decades. Professional Trade Show magic is not about the latest and greatest new trick. It’s about creating an act that will stop people in their tracks, train the audience about the product by integrating the companies message during a highly entertaining performance that gets the crowd into the booth. Seth does this as well as anybody I’ve ever seen. Bad booth location, no problem. Tough crowd…piece
of cake. Seth has the answers! Seth’s lecture will train you how to do this job. He’ll share the “real secrets”. Secrets only known to a handful of the real working pros. How do you keep a client for 20 years, how do you really draw a huge crowd, what sound equipment is best, how to really pack your clothes, show and sound for today’s air travel. Seth has all the answers. If you want new tricks watch the other lectures. If you want to learn how to earn professional level fees working for Fortune 500 companies watch Seth’s lecture. He’s done it all and knows the best way to do everything. The shocking part is he’s willing to share such powerful knowledge. Take it from me…Seth has the answers!" -Bob Kohler Las Vegas, NV

What will he teach?

Trade Show Secrets Act- Seth Kramer is a professional trade show magician with more than 35 years of experience and 600+ National and International trade shows under his belt. The Trade Show Secrets Act is a rare opportunity to see a real trade show product pitch involving a real product presented the same way Seth would present it for his clients at an actual trade show.

In This ‘Act’, which is based on Seth’s highly acclaimed book A Modern Trade Show Handbook, the focus is not on “tricks”, but there are lots of secrets revealed. The ‘Act’ covers a wide variety of topics about performing magic in a trade show environment. Seth will briefly discuss what a trade show is and why companies attend and then go into further detail about script development, structuring an act, what to charge, what to wear, promoting your services to companies, travel tips, dealing with clients, hospitality events and much more.

Effects include:

Quadruplicate Card Mystery

Aces Vansish and Multiple Productions


Four Phase Ambitious Routine

Think A Card Routine

Ring And String
3 1/2 Clubs
Card To Box 

Who is he?

Call him the ultimate magic multi-tasker. Because whether he’s stopping traffic on a busy trade show floor, designing a spectacular private event, or performing stunning sleight of hand in a corporate hospitality suite, Seth Kramer is always doing something magical. Whether it’s performing at a sales meeting in Europe, a trade show in Las Vegas, or a 40th birthday party in Manhattan — it’s never the same week twice for Seth.


Where can you see the greatest creators and performers share their professional magic act in front of a live audience and then teach you to do it? Only Penguin LIVE: ACTS!

The world's best magicians spend years developing the perfect act. Magic fans almost never get a chance to learn the real secrets behind what makes the top pros act so amazing. Until now. Penguin Live Acts gives you exclusive access to the biggest names in the industry, as they share how to perform their powerful A-material.

First you'll get to watch the show, performed for a real audience, from start to finish. Then you'll go behind the scenes to learn about the routines, and the real secrets about building an act that can take decades to learn.

Many of the ideas shared have been held back for years, and you can only learn it at Penguin LIVE: ACTS!

Want VIP access to EVERY FUTURE Penguin LIVE we film? Check out Penguin LIVE: All Access Pass!


Purchase this product and on March 31st anytime after 12:00pm Eastern, click the MyPenguinMagic area at the top of the Penguin site. You'll see the "learn" button appear next to this lecture.

This product is for everyone, from the beginner to the professional and for magicians and mentalists alike. Don't miss it!

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Customer Reviews (showing 1 - 10 of 24)
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If you have any interest in trade shows, get this Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on April 1st, 2019
I hadn't heard of Seth before this, but just watching him work proves he knows how to get a crowd. Seth runs this 15-minute act as though he's working a trade show, then goes into incredibly detailed information not only on the secrets of the tricks he performs but the minutiae of doing trade show work. And he shares it all, including which products to buy and where to find them. He includes a list of must-use words that can turn your presentation (and writing) into something captivating.

This isn't going to be something for everyone necessarily, but if you have any desire to get involved in trade show work you'll grab a few nuggets from this one.
1 of 1 magicians found this helpful.
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Great Information Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on April 16th, 2020
Seth has done his homework! He is a consummate Pro. If you’re interested in trade show work, who better to learn from. A complete package that is well worth your time!
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Buy this. Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on March 5th, 2020
Big statement, but this is the best lecture I’ve watched. It’s pure gold if you want to get into trade show work, but more importantly it’s pure gold if you want to learn how to market yourself properly. Can’t recommend this enough.
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Great magic done right Report this review
Pro Privacy ON (login to see reviewer names) on January 25th, 2020
I love structured magic routines and this show is filled with great magic. Everything is very well thought out and you will see why Mr. Kramer is considered the "pro" that he is. Also very good at explaining not only the magic but all the actions behind the scenes as well. This is money well spent for anyone who wants to elevate their current work.
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Required Viewing for Aspiring Pros Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on January 13th, 2020
Seth did a fantastic job putting together material for this lecture. Not only does he explain the ins and outs of trade shows and give you ideas for creating your own custom routines, but he shows you an example from start to finish of a trade show set. He explains how and why everything was chosen and talks about how he got into the business.
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The Trade Show Maven Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on December 6th, 2019
My first professional job was a tradeshow and the only other magician at that show was Seth Kramer. He was EXCELLENT back then - some 30 years ago and he just gets better with time. Back then getting information on how to work trade shows did not exist. Here is your chance to learn from a past-master. Just fantastic!!!!!!
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Seth Kramer LIVE ACT Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on August 8th, 2019
Great for anyone considering working Trade Shows
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Masterclass Report this review
Pro Privacy ON (login to see reviewer names) on June 11th, 2019
From one of the best in the trade show market comes an amazing lecture. Taking material from his book, which is a must read for this market and combining effects and other stories gives you a full course in getting in this market.
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Everything you need! Report this review
Pro Privacy ON (login to see reviewer names) on April 24th, 2019
Regarding trade shows, this was the most accurate representation of how things work! If you get this lecture in conjunction with Seth's book, "A modern Trade Show Handbook" you will have everything you need to having a career in trade shows. I am just breaking into the trade show market, and I've always understood the idea of how trade show Magicians work and heard a lot about it, but a lot of it just isn't very tangible and so it was hard to conceptualize how it REALLY works. Seth lays it out and shows a solid routine that starts low and builds up high! Really, his routine isn't the most important thing about this, but it's nice to see how he uses fairly common effects and implements a company's message. I urge you to use effects already in your arsenal. He tells you everything you need to know about your set up, which makes your portion in the booth, fairly self working. And make sure to listen at the end when Seth and Dan sit down and talk because that's where a lot of the GOLD is and he tells you his biggest secret in trade shows! Additionally, he tells you how to start the ball rolling and how to market yourself. Take notes!!
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Tremendous Value! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on April 13th, 2019
Seth Kramer did a wonderful job with this lecture! I'm planning on going after trade shows in the near future here, and watching his lecture really tells just about everything you need to consider. He provides great tips on working the trade show arena. Things you would only know with experience. It was super helpful to see the trade show act in action and to see how and how much he incorporates a company message into his act. The real value though is in the info he tips that isn't the "teach a trick" portion. It's a wonderful companion to his Modern Trade Show Manual (which Dan references during the talk), or maybe the book is a great companion to this.

There's even more added value to this lecture in that there's a private forum for those who bought this product where they can ask questions for Seth and have discussions with each other. I'd say this is worth way more than the price they're selling this lecture at (though I'm glad I was able to get it at such a great price)!

If you want to do trade shows, get this!
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