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Ian Rowland LIVE ACT (Penguin LIVE)

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"Every time Ian Rowland performs something I stand in awe at the cleverness of his routining, thought processes and execution of the things he creates. I have seen Ian slay in a variety of different performing arenas and if you want to learn solid hard-hitting mentalism pay attention to everything this cat has to say!" -Pete Turner

"Ian Rowland is always on our radar. His significant contributions to mentalism and cold reading are essential for serious students of these arts. His routines are clever and creative, for sure, but Ian also shows you how to get the most out of them, how to connect with your audience and -  as he often says - 'make magic meaningful'. " -Jeff & Tessa Evason

"Ian is one of my favourite performers and thinkers. He's extremely creative, understands how audiences think and creates his routines with concepts that really connect. If you want mentalism that is clever, engaging and more importantly works in the real world then I'm sure you'll love what he has to offer."  -Marc Paul

"Ian has an incredible mind. He dreams up some great ideas and I'm proud to count him among my friends in the magic world." -Shin Lim

"Ian is a polymath. He's really smart, particularly in matters magic and mental. His input has helped many a performance as does his off beat and very intelligent point of view. I value his vision so should you" -Marc Salem

"I have always liked Ian's work as an inventor and performer. But it's his thoughts on making magic meaningful that I think many people will enjoy and learn from." - Lior Manor

What will he teach?


Mind Sniffing- A straightforward mindreading effect that has everything you want in an opener: visual focus, direct plot, audience involvement and a good amount of humor leading to a very satisfying mystery and a strong applause cue.

A Lesson In Memory- The entire audience experience a tranformative moment when what seems like an 'impossible' mental challenge suddenly becomes easy! A new and original demonstration that Ian has never published before. Not a trick... this one's for real.

The Psychic Crowd- A fascinating two-phase routine in which you demonstrate strong, pure telepathy. In Phase 1, the audience attempts to read the mind of a spectator who has written down one, single piece of information. In Phase 2, taking the demonstration to the next level, you prove you can read the spectator's mind even when there's nothing written down and you have nothing to work with except her thoughts.

Truth Or Lies- One of Ian's signature pieces that he has presented all over the world, everywhere from parties to academic conferences and corporate lectures. It's a human lie-detector routine that's simple to perform but makes a big impression!

Math Genius- Another demonstration in which the audience experience that moment when an 'impossible' mental challenge — this time involving numbers — suddenly becomes easy. One spectator discovers he or she can perform lightning mathematical calculations they would never have thought possible! Like 'A Lesson In Memory', there's no trick, no fakery... this one's for real.

Pulp Prediction- A relatively straightforward effect that fits either a 'persuasion and influence' or 'prediction' theme. The method isn't new but you'll enjoy the presentational twists, built on two promises you make at the start, that turn it into a big, feature item with a great visual climax. Plus there's a highly satisfying 'slow burn' gag built into the routine.

Twin Think- One of Ian's favourite card tricks. Perform it anywhere — you don't even need a table. The theme is 'minds in harmony' and the effect involves two spectators from the audience. It may be 'just a card trick'... but wait until you see the reaction it gets!

One In A Million- It's a book test but a very special one. Not only is it quite possibly the purest, most deceptive book test you can present, with apparently zero chance of trickery, but there's a twist ending that you will NOT see coming and that your audiences will love! The script and presentation are well worth studying and the operational principle has countless applications.

Who is he?

Ian Rowland is a professional writer, speaker, trainer and mentalist based in London, England. In his corporate work, he uses magic and mentalism to add interest to his lectures on subjects such as persuasion and communication skills. His clients to date include the FBI, Coca-Cola, Google, Hewlett-Packard, the British Olympics Team and the Ministry of Defence. He is a member of the Inner Magic Circle.

Ian is the author of 'The Full Facts Book of Cold Reading' as well as dozens of booklets and lecture notes. To date, he has published over 200 mentalism tricks and articles. He had his own 'Loving Mentalism' column in The Magic Circular for 12 years, and a similar one (different content) in MAGIC magazine for 5 years. He has lectured and performed at many major conventions, including MAGIC Live (5 times), Blackpool (3 times) and Masters of Magic. Ian has performed in about 30 countries around the world and has served as a consultant on TV shows for Uri Geller, Derren Brown, Ben Earl and others.

Where can you see the greatest creators and performers share their professional magic act in front of a live audience and then teach you to do it? Only Penguin LIVE: ACTS!

The world's best magicians spend years developing the perfect act. Magic fans almost never get a chance to learn the real secrets behind what makes the top pros act so amazing. Until now. Penguin Live Acts gives you exclusive access to the biggest names in the industry, as they share how to perform their powerful A-material.

First you'll get to watch the show, performed for a real audience, from start to finish. Then you'll go behind the scenes to learn about the routines, and the real secrets about building an act that can take decades to learn.

Many of the ideas shared have been held back for years, and you can only learn it at Penguin LIVE: ACTS!

Want VIP access to EVERY FUTURE Penguin LIVE we film? Check out Penguin LIVE: All Access Pass!


Purchase this product and on September 8th anytime after 12:00pm Eastern, click the MyPenguinMagic area at the top of the Penguin site. You'll see the "learn" button appear next to this lecture.

This product is for everyone, from the beginner to the professional and for magicians and mentalists alike. Don't miss it!

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Customer Reviews (showing 1 - of 6)
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This Sequel Doesn't Disappoint! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on September 17th, 2019
Ian's first lecture on Penguin had (and continues to have) a huge influence on my thinking. My hopes were high for "the sequel" and I'm pleased, though not surprised, to say that I was NOT disappointed!

Regardless of whether you're already working in the corporate market or if you're beginning your journey towards that goal this lecture is filled with great routines/methods and EVEN BETTER philosophies/theories.

Ian is a pro and his years of experience are evident in the attention to detail he gives throughout each of the routines.

Mind Sniffing: The core method is tried and true but I REALLY like how open and fair Ian has made it look. This is, to describe it in magic vernacular, a very clean looking C.A.A.N. but I've had several thoughts on how to apply this basic idea to non-card presentations.

A Lesson in Memory: What a LOVELY and ELEGANT way to involve the entire audience! This isn't really a "trick" - it's more of a demonstration that drives home the central message of Ian's "motivation mentalism" premise. I can definitely see myself adapting this to my style and audiences.

The Psychic Crowd: This was a highlight for me. I imagine this will receive quite polarizing reactions because the method is BOLD but so devious. Upon learning the nuances during the explanation my mind immediately went to work on different ways I could you use the framing Ian shared. Again, this won't be everyone's cup of tea but properly presented (with the overall "deception through honesty" philosophy that permeates Ian's act) this will receive great reactions.

Truth or Lies: A simple routine and method but, as Ian calls it, it's a WORKHORSE that can play in every conceivable performing environment.

Math Genius: This is another "real" demonstration that emphasizes the overall message of Ian's show.

Pulp Prediction: Here's a prime example of Ian stretching loads of mileage out of something quite small. The routining, along with the self-promotional potential built into the revelation, make for a fantastic piece of corporate mentalism.

Twin Think: An EXTREMELY simple (both in terms of presentation and method) card routine that can be done with any full deck at a moments notice. This is all about "addition through subtraction" in that Ian has eliminated all unnecessary finger flicking and presentation fluff to zero in on one specific moment of synchronicity.

One in a Million: Presentationally you can't ask for a more impossible looking book test. IT FEELS SO CLEAN! The method may disappoint some but please listen to Ian's rationale and pay close attention to the PERFORMANCE ATTITUDE that Ian is trying to get across with this piece. This routine gave me plenty of food for thought and I imagine it will do the same for you.

The thoughts above may sound like "fan-boy ravings" (yes I'm a fan of Ian's work) but I don't invest in these lectures to copy and paste parts of other performer's acts into my own. I won't perform any of these routines exactly as Ian did but I took away MANY touches that will enhance my existing routines (and inspire some new ones) so for me this was more than worth the meager asking price.

Ian - the sequel (for me) was another hit! Thank you!
3 of 3 magicians found this helpful.
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Don't miss this Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on October 25th, 2019
Great presentation

High impact

Easy to do

Pack VERY small

The best book test I have ever seen! Any book - books, Very clean. You will cry when he tells you how it is done.
1 of 1 magicians found this helpful.
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Invaluable insight into audience reactions Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on September 12th, 2019
I enjoyed the performance immensely, but found the insight into the way non-magician audience members think particularly valuable. Plus there is a masterful lesson on how to cope when things go differently.
1 of 1 magicians found this helpful.
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So valuable! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on September 11th, 2019
Loved this lecture. Ian is such an experience performer and I learned so much watching and listening to him. From structure and routining, to presentation to performance -- so much valuable information!! Thanks for sharing, Ian, it's so appreciated.
1 of 1 magicians found this helpful.
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Masterful Corporate Mentalism Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on September 12th, 2019
Simply put, if you have any interest in pursuing corporate mentalism or speaking, you need to see this.
1 of 2 magicians found this helpful.
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Great Material Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on September 17th, 2019
Good ideas. You Will use it. Pure Gold.
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