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Joe Diamond LIVE (Penguin LIVE)

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"Joe Diamond is a living legend. He is everything that is right with magic!" -Brian Brushwood

"Joe Diamond is dedicated to the art of mentalism, he's a top flight performer, he studies and cares about mentalism, and he also willingly shares his time with others who could benefit from his guidance." -Ken Weber

"As a guest on Joe Diamond's weekly radio show years ago I saw first-hand how well he engages the listeners. He knows how to script and stage compelling magical presentations over the air. In the years since I've heard dozens of clips of his own appearances on other people's shows. He nails it every single time. When it comes to performing on the medium of radio, or using radio for promotion, Joe is the first I go to. You can't go wrong with his material and insight." -Christopher Carter

"Joe Diamond is a highly-experienced working mentalist, and all of his effects are entertaining and thoroughly audience-tested. I'd happily buy anything he produces sight-unseen, as I know it will make me money." -Richard Webster

"I have personally used many of Joe Diamonds ideas in my own shows to great success and I have seen other performers that I admire delight audiences again and again using his creations. Joe Diamond creates solid working material for Mentalists that are sure to become some of your favorite pieces." -Paul Draper

"Joe, I promise you bend spoons better than I do" -Uri Geller

"I really admire Joe's work for evaluating effects based on how much of yourself you can put into them. More magicians need to think along these lines." -Jay Sankey

"In all my years in magic, Joe Diamond is the best I’ve ever seen!" -Marshall Brodien

What will he teach?

Joe Diamond will be covering material that has served him well in every situation from impromptu, to walk around, to stage, to radio, to virtual shows.
When friends walk around town with him, it’s not uncommon for people to stop & say,
"Hey, you're that mind reader guy!" This is because he has leveraged local publicity through impromptu performances, newspapers, public shows, radio, live-streams, & blogs.
Not only will he be teaching his high level professional secrets, he will be teaching the effects that have put him there.

Endgame- Not only is this version of the classic "Free Will" effect completely impromptu, the performer AND spectator are named in the prediction.

Half-Twins- Learn how Joe took a self working walk around trick & turned it into an incredible virtual experience.

The Blister Effect- See the video footage of Joe using this classic over the RADIO on multiple shows & learn how it led to months worth of free publicity.

50/50- You read every audience member's mind. Packs Flat. Plays Big. No electronics. No assistants. No memory.

W.A.C.A.A.N.- Learn how to make "Any Card At Any Number" play on the radio, and learn a cornerstone method for publicity stunts.

Various Publicity Stunts- Learn the process Joe uses to match publicity stunts with the right format. He's done it all from Blindfold Drives, to Headline Predictions! Plus, learn how he hacked the Pentagon with just an Ultra-Mental Deck.

World’s Largest Séance- Learn how Joe adapted his favorite walk around piece into a radio publicity stunt that sold thousands of dollars worth of tickets.

The Ritual of the Magician- Joe closes this lecture by performing something for YOU! This can be used on Radio, TV, Livestream, In Person, or Over the Phone!

Who is he?

Joe Diamond has grown up in the Chicago Magic Scene. For ten years, he was part of "The Magic Cabaret" with David Parr. It became Chicago's longest running weekly magic show, and was selected by the Travel Channel as "One of the BEST Magic Shows in America!"
He got his start at age 17 as a Street Magician at Six Flags Great America, a theme park just North of Chicago. That same year, he was featured on Jay Sankey's DVD "Underground Jam" and has been a collaborator for many SankeyMagic products!
In 2010, he broke the WORLD RECORD HOLDER for solving the world’s largest corn maze, BLINDFOLDED. And yes, he's also done many blindfold drives since then!
For three years, he hosted "UnReal Radio" a weekly Sunday night radio program where he interviewed not only ghost hunters and UFO experts, but some of the top mystery performers in our industry. Performers like Joshua Jay, Todd Robbins, Sal Piacente, Paul Draper, Christopher Carter, Richard Webster, Jack Kent Tillar, and even Eugene Burger for his final public interview before his passing.

Here’s what Varla Ventura, the author of “Varla Ventura’s Paranormal Parlor” has to say about Joe Diamond…“If you don’t already worship at the feet of Joe Diamond, you should really get on board. He is truly one of a kind. I am telling you, you need this man in your life.”

And World Renowned Spoon Bender & Mystifier Uri Geller raves, “I promise, Joe Diamond bends spoons better than I do!”

He even freaked out Ari Lehman, the first actor to play Jason Voorhees in the CLASSIC “Friday the 13th” films. After Joe correctly guessed the name of Ari’s first crush, he exclaimed, “Dude, you’re scary!”
He’s the longest artist in residence at The Dole Mansion in Crystal Lake, IL and he’s the official Mind Reader at the Luxurious Maxwell Mansion in Lake Geneva, WI. And yes, both historic buildings are Haunted!He has appeared on NETFLIX, WGN, ABC, The Today Show, and even SHOWTIME! He is also a regular guest performer at the Chicago Magic Lounge


Where can you see the greatest creators and performers share their professional magic act in front of a live audience and then teach you to do it? Only Penguin LIVE: ACTS!



The world's best magicians spend years developing the perfect act. Magic fans almost never get a chance to learn the real secrets behind what makes the top pros act so amazing. Until now. Penguin Live Acts gives you exclusive access to the biggest names in the industry, as they share how to perform their powerful A-material.

First you'll get to watch the show, performed for a real audience, from start to finish. Then you'll go behind the scenes to learn about the routines, and the real secrets about building an act that can take decades to learn.

Many of the ideas shared have been held back for years, and you can only learn it at Penguin LIVE: ACTS!

Want VIP access to EVERY FUTURE Penguin LIVE we film? Check out Penguin LIVE: All Access Pass!

ACCESSING COULDN'T BE EASIER.

Purchase this product and on November 8th anytime after 12:00pm Eastern, click the MyPenguinMagic area at the top of the Penguin site. You'll see the "learn" button appear next to this lecture.

This product is for everyone, from the beginner to the professional and for magicians and mentalists alike. Don't miss it!

Have a question about this product?
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Featured Magic Tricks

Customer Reviews (showing 1 - 10 of 78)
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Outstanding Advice and Material Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on November 9th, 2020
I've followed Joe's work for the last couple of years and when this Penguin Lecture was announced, it was a no brainer for me.

This was one of the greatest lectures I've seen, full of excellent material across all genres of magic.

Each one has been considered to explore the ideas about publicity.

If you've followed Joe for some time, you know this is how he actually gets his work in the real world.

Highly recommended for anyone who wants to learn great material, excellent advise on publicity, and being a pro!
7 of 7 magicians found this helpful.
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Working Pro shares his A+ material! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on November 8th, 2020
Joe Diamond is one of the busiest performers working today. And that includes during the pandemic!

I've been performing mentalism shows since the 1990's and Joe Diamond's lecture material is some of the finest Ilve ever seen and will be using! Joe's lecture shows him performing for lay people and on the radio!

Joe's version of Free Will should be in every performer's repertoire. It's an impromptu version that makes you memorable because both you and your spectator are named in the prediction.

You can build an entire act from what Joe taught in this lecture. These aren't pipe dreams. It's material Joe actually uses to entertain audiences, but also to gain valuable FREE publicity.

And Joe also proves mentalism on the radio works as he's a fan regular on several stations.

Joe Diamond's lecture is for mentalists and magicians, as the material is easily adaptable to whatever style of magic you perform.
6 of 6 magicians found this helpful.
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Amazing lecture full of A* material and advice Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on November 8th, 2020
So to begin with I would like to point out that until the UK lockdown began I had never heard of Joe (don't hold that against me Joe) Since then I have followed Joe and his work.

I want to point out although the effects are amazing and I will personally use them, the effects were not the draw of this live, the information on publicity stunts and how to make effects play on radio were.

All I can say is that it is one of the best lectures in recent times from penguin (and there are quite a few great lectures)

I would give it 10 stars if I could.
6 of 7 magicians found this helpful.
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Master of Publicity Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on November 10th, 2020
Joe Diamond is THE master of publicity. His work on the topic stands alone and is highly recommended for anyone who wants to improve their business. What is really impressive is that along the way he teaches real working material. All very practical and well researched. Something for the beginner and the seasoned pro. When is Penguin bringing him back?!
5 of 5 magicians found this helpful.
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Seriously one of the best lectures! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on November 9th, 2020
Joe shared some amazing effects that actually work in the real world. But the knowledge he shares on publicity stunts is worth the price alone. Don't even think just buy!
4 of 4 magicians found this helpful.
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Genuinely, one of the best Penguins Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on November 10th, 2020
This is genuinely one of the best Penguin lectures I've seen. All of this material is perfect for working pro's who wish to add a hint of the bizarre into their work without pulling out plastic skulls.

It's practical, well thought out, within the manual skill set of most magicians, and allows plenty of space to connect with your audience.

Do not let the "simplicity" fool you, this is well chosen material from years of real world, constant, and repetitive experience.

You'll see how Joe's taken classics and boldy expanded them into reputation makers, a reputation that has afforded him the ability to make a living, in-real-life and online, solely from magic.

I am biased, I've performed Half-Twins and Houdini's Last Seance for corporate clients online, in noisy clubs in New York, the Magic Castle, and one-on-one for friends and loved ones, they're my favorite routines to perform and will always have a home in my shows.
3 of 3 magicians found this helpful.
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LOVED IT Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on November 10th, 2020
As a professional mentaist and hypnotist for almost 30 years myself, I found Joe Diamond Live was the best thing ive seen in years especially as far as publicity and radio is concerned. It actually made me dig up my old newspaper articles and publicity stunts id done myself and begin to create new ones, or revamping old ones, I even made a few calls straight after watching to set up a couple of major stunts my minds now buzzing about. Tonight, the same day as watching this video due to it inspiring me and making those calls, I was invited to the Campaign Launch Event for the Democratic Alliance South Africa. So off i shall go more than armed and ready.

Also id like to mention that Dan gave me some great ideas here too. Awesome job both of you. x
3 of 3 magicians found this helpful.
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Spooky Good! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on November 9th, 2020
I don't tend to leave reviews very often but felt very compelled by some supernatural force to leave one for this A+ lecture. Strong, Solid and simple material with some excellent tips on marketing yourself, not to mention respectful ways on presenting bizarre/mystical effects and how to respond if someone genuinely believes that you have paranormal powers. If you have any interest on creating a true experience for your audience, do yourself a favor and grab this! 11 skulls out of 10
3 of 3 magicians found this helpful.
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Joe Diamond Live Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on November 9th, 2020
You NEED to get this lecture if you want:
- real world "worker" material
- material that has been honed over many live performances
- presentations that are engaging and fun
- to learn how to market yourself using your magic

It is quite obvious that Joe has spent many hours reading and researching magic effects, method and history, particularly in the field of mentalism. Joe updates these classics for todays modern audiences.

Joe is a busy performer even in these trying times for live performances, and this lecture shows why he is so successful!

I have heard Joe performing on local radio and can attest to the impact Joe's magic has on not only the radio crew, but also the listening audience.

I really wanted to view this take on Free Will. Listen to the excitement in his voice as he describes the history of putting this routine together. Can't wait to put in the time to use this piece of magic.

This lecture shows why I believe we will being hearing more from Joe Diamond in the very near future. Congrats Joe!

Definitely 5 STARS!!!
3 of 3 magicians found this helpful.
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Fantastic! Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on November 9th, 2020
I am a hobbyist (wanting so badly to start booking shows) and always seem to get the most out of lectures as they seem to generally be a collection of so many different aspects of performance. This lecture was no different but truly invaluable the way Joe broke down self promoting, publicity & publicity stunts was awesome. There is so much to be gained from this lecture. If you're on the fence about I say go for it!
3 of 3 magicians found this helpful.
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