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Michael Ammar LIVE (Penguin LIVE)

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"For decades, Michael has been the go-to source for work-a-day magicians." -- Outside Magazine

“One of the most influential magicians of the 20th century.” -- Magic Magazine

"Michael is a GREAT, world-class, sleight-of-hand artist." -- Johnny Carson

What will he teach?

  • The most powerful magic utility of the last 30 years has been Ammar’s Topit 2.0, and he’ll reveal a simple system for really learning how to use it in a single session. Then, to provide context for what you’ve learned, he’ll teach the World’s Best Bottle Production and a Stand-Up Coin in Bottle routine with a special surprise method.
  • Torn and Amazed is the most visual tear and restoration of a signed playing card you’ll ever see. The only thing better than the effect is the method, because you only use 1 card and it is immediately handed out for examination!
  • In The Albo Card, a corner is torn from a signed card and the corner itself is then signed. Visibly turning the signed corner upside down, it is then magically reattached to the signed card! The signatures never leave your sight, and yet this impossible card is given to the spectator who signed it as a souvenir!
  • A small envelope which has been folded 4 times is examined. A spectator dials a phone number as the envelope is unfolded, when suddenly, something inside the envelope starts ringing! Slowly, the performer produces his Cell Phone from inside the previously folded envelope!
  • The Lightning Round features at least 12 different ideas, concepts and visual zingers in a 15 minute flurry of magic using sponge, scarves, coins, cards and drinking glasses!
  • Ammar was the closing performer for David Letterman’s week of magic, and he’ll discuss all the magic he performed and even more important, WHY he chose to perform those particular effects.
  • Feets of Magic is a Stand Up card routine that can play for several hundred people.
  • Then Ammar will teach his version of the Dingle Card to Balloon, which is one of the most commercial card effects you can do on stage.
  • Michael Ammar’s Stand Up Cups and Balls has been called the best since Dai Vernon’s, and he shows it to us, giving some tips and details on his routine.

  • Who is he?

    Michael Ammar is an award-winning author, lecturer and performer who has educated and influenced more magicians than anyone else in the world. At the turn of the millennium, Magic Magazine listed Michael Ammar as one of “The Most Influential Magicians of the Twentieth Century.” It’s no wonder, as one of the most prolific authors and teachers of magic in the world, Michael’s awards and achievements are unequaled. Michael's magic encompasses a full spectrum of performance genres: from very intimate, sleight-of-hand to stand-up "parlor" magic, and (more recently) the stage with his presentation of "The Spirit Cabinet." His disarming humor and casual poise only serve to make the impossibilities of his magic even more surprising and powerful. His television credits include two appearances on The Tonight Show; The Late Show with David Letterman; CNN Headline News; World’s Greatest Magic; Travel Channel: Magic of LA; International Magic Awards; The World’s Best Magic Tricks EVER; and several appearances on Japanese and Korean television specials.

    Michael has been honored numerous times, including Magician of the Year; six awards from the Academy of Magical Arts; FISM Gold Medal in Close-Up Magic; two awards from the International Magic Awards; Dragon Award; and West Virginia University's Distinguished Alumni award for achieving international recognition in his profession. In the early 1980’s (after publishing some of his earliest books: Success & Magic, Encore 3 and The Topit Book) Michael began visiting local magic shops and clubs to share his ideas. Since then, he has traveled to 52 countries - and in doing so, has instructed over 25,000 people in the theory and practice of modern magic. His seminars have earned him accolades, including the maximum number of Lecturer of the Year awards from the Academy of Magic Arts in Hollywood, California. Michael is recognized as the world’s foremost teacher of magic. David Copperfield calls him “the magician’s magician,” and he was selected by Toys-R-Us as the instructor on “The Magic Video.” In 1991, his book “The Magic of Michael Ammar,” became the fastest selling book in magic history.

    Michael has given instructional seminars worldwide - crossing all age, language, and distance barriers. Other professionals, including David Copperfield, Lance Burton, Siegfried & Roy, Doug Henning and Michael Jackson have consulted with Michael for their magic. In the late 1990’s, Michael was the first visiting scholar at the Silvan Magic Academy in Italy - where he was awarded an honorary PhD. The school set out to provide intensive magic study to serious students. The following few years he would periodically give magic classes at the Magic Castle in Hollywood to eager students looking to polish their skills. In 2005, Michael was guest instructor to the College of Magic in South Africa. He later provided curriculum content to the college. He has instructed young and old at international magic conferences, such as: Blackpool Magic Convention, The International Brotherhood of Magicians Convention and FISM (Federation Internationale des Societes Magiques); and magic camps, such as: West Coast Magic Camp and Sorcerers Safari in Canada. On two ground-breaking occasions, Michael Ammar gave the first lecture from the western world to magic fans in the Soviet Union and mainland China. His influence altered the course of the craft in those countries in ways that are still being felt today.

    Want VIP access to EVERY FUTURE Penguin LIVE we film? Check out the new Penguin LIVE: All Access Pass!


    1. Purchase the Michael Ammar LIVE “product”. This is your ticket.
    2. Sit back and watch over 2 hours of DVD-quality live streaming magic from the comfort of your own home.

    Within 24 hours of ending, you'll be able to download and/or watch the full lecture on-demand, and go over all the great routines and subtleties as many times as you want. It’'ll be waiting for you in your “MyPenguinMagic” area.

    Magicians flock to see “workers” give talks. Why? Because these guys see and learn things that you won'’t find in any book or DVD. Yes, you'll be learning some incredibly powerful A-material, but the INVALUABLE stuff will be the insight you learn along the way.

    This lecture is for everyone, from the beginner to the professional and for magicians and mentalists alike. Don’t miss it!

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    Featured Magic Tricks

    Customer Reviews (showing 1 - 10 of 33)
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    True Entertainment Report this review
    Verified buyer Pro Privacy ON (login to see reviewer names) on December 7th, 2014
    In this lecture Michael takes you by the hand and demonstrates and explains in his clear, pleasant and relaxed style a nicely varied routine which stays entertaining till the very end.
    True to word the absolute best bottle production I've ever seen. Visual gags with iphones and a very cool impromptu wine glass vanish.
    Nice to hear how certain routines have evolved over the years and were honed to what they are today. Michael's advise and insight can literally save you years by learning from his experience. Ideas also for how to get into a trick or how to clean up which show you more of the thinking behind all of this. Good tips on practicing. I cannot think of anyone being a nicer teacher than Michael Ammar.
    5 of 5 magicians found this helpful.
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    Look at my name! Report this review
    Pro Privacy ON (login to see reviewer names) on December 11th, 2014
    This is the best lecture ever. I didn't buy it but I'm his brother lol!
    3 of 3 magicians found this helpful.
    Did this review help you? 3 comments
    Hands Down Best Lecture Yet Report this review
    Verified buyer Pro Privacy ON (login to see reviewer names) on December 8th, 2014
    I have seen more than ten penguin live lectures now, they are all amazing and definitely worth the money but none are comparable to this one. If I spent three times as much on this it would be worth every penny. The material that is shown and the philosophy and advice given is absolutely priceless. I attended this lecture, and accidentally pulled an all nighter before school, the next morning because I got so wrapped up in it. I was going practicing the last phase in the coins through silk and I looked up and the sun was rising.

    BUY THIS LECTURE!! I can not stress that enough.
    2 of 2 magicians found this helpful.
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    A great lecture from a legendary magician Report this review
    Verified buyer Pro Privacy ON (login to see reviewer names) on December 2nd, 2014
    Michael Ammar really gave a top class lecture. Some new material was shown (different from his original lecture and the At The Table Session), which was just so practical and can definitely be used in a working repertoire.

    The lightening round had some really fascinating material - well worth the price of the DVD in my opinion.

    * I would have loved to have seen Michael explain his workings on the bill switch.
    * I would have loved to have seen him explain some thread work considering he has quite an extensive knowledge of the topic.
    * And I would have loved to have seen him discuss a bit about restaurant magic and his work.

    Overall, what he showed and explained was fantastic. He is enjoyable to watch and incredibly knowledgeable on a wide variety of magic.

    PURCHASE NOW! There is something there for you.
    2 of 2 magicians found this helpful.
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    Great teacher. Great magic. Report this review
    Verified buyer Pro Privacy ON (login to see reviewer names) on December 13th, 2014
    This was my first Penguin Live lecture, and it was well worth the price. The lecture was advertised as a two hour event, but Ammar ended up providing almost FOUR hours of instruction and discussion.

    The effects he teaches are awesome in their simplicity: make a silk visibly pass through a solid object, tear a spectators SIGNED card right in front of them and then restore it whole, pass three coins through a sheer silk before the eyes and in the hands of the audience, and much more.

    Ammar isn't just a great magician, he is a superb teacher as well. In addition to the mechanics for each trick, he explains why the tricks work the way they do and how to control spectators in certain tricky situations.

    The only reason I gave this 4 stars is because Ammar talks about his typical lecture package at the end (gimicks, notes, and such), but Penguin does not carry this. I think Penguin should try to arrange with lecturers to carry their lecture packages as well.
    1 of 1 magicians found this helpful.
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    Classic Ammar Report this review
    Verified buyer Pro Privacy ON (login to see reviewer names) on December 6th, 2014
    This lecture was classic Ammar filled with great and workable material.

    The "lightning round" was the highlight for me-- Michael just gave out quick tips, gags and tricks one after another and there were at least two "price of admission" moments in there alone.

    Was there overlap from his other published work?

    Yup. There were a few routines and stories that I saw in his At the Table lecture recently as well as tricks that went waaaaaaaay back to his earlier published work but there was enough new material and inspiration here that made it worth my investment.
    1 of 1 magicians found this helpful.
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    One of the best! Report this review
    Verified buyer Pro Privacy ON (login to see reviewer names) on March 28th, 2020
    I am very lucky to have see Michael Ammar lecture in Manchester some years ago and nothing is like seeing one of the greats live. This Penguin live is full of golden material. Its so nice watching a master at work and seeing the use of his Toppit had me enthralled. His whole thought process, the way he treats his audience, the tips and nuances are alone worth the price of the download. I was very keen to hear his thoughts on television Magic and the obstacles he had to overcome for his performance on the Letterman show. To be treated to such quality Magic and tuition was so amazing and two and a half hours seem to feel like 20 minutes it was that good!

    If your serious about Magic and want to learn from the best then you have to have this. Any pro will learn just as much and so i cannot recommend this highly enough.

    I so wish the newer generation of Magicians were more like Michael Ammar. His attitude, love for Magic and passion from someone so dedicated to his art is really inspiring and he seems to just have been so far ahead of his time for many years.

    Thank you Michael and thank you Penguin for such a quality lecture!

    One final thought... I thought Dan did an excellent interview and the questions he had were right on point! well done!
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    Very very good!! A real treat! Report this review
    Verified buyer Pro Privacy ON (login to see reviewer names) on May 14th, 2019
    Always loved Michael Ammar,, the material on this download is awesome as usual. Love his material, love his style and his ability to explain affects and performance is .. as usual.. an absolute gold mine. And for the price of this download, seriously?!. Bravo once again Penguin Magic, and bravo and a big thank you to Dan and Michael for what you have put together on this download. Highly recommend
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    Amazing! Report this review
    Verified buyer Pro Privacy ON (login to see reviewer names) on March 1st, 2019
    Tons of material. Explained well. Super good lecture for anyone whether starting out or experienced. Takes the simple and makes it interesting and magical and teaches it well. Well worth the money.
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    Great teacher and performer Report this review
    Verified buyer Pro Privacy ON (login to see reviewer names) on December 9th, 2018
    The best lecture i have ever seen i am honored to have seen him live at ring 58 of the IBM in Knoxville Tn several years ago, and now I'm so happy that penguin has him and other brilliant minds available with this live feature.
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