ive bought and read just about every magic book there is and mahjority are all about magic tricks, this is about the business of magic and its amazing. I have no idea why magic companies are not pushing this book, maybe they cant read? who knows

I won a copy of this along with other magic items on facebook and i am leaving reviews here for each item i won.
I am always dubious about books like this especially when i havent heard of the the person who wrote it, but after a little research i notived that the magician in question done sticker kicker and that is one of my favorite effects so i gave this a read .
It is gold. Jaimie clearly knows what hes on about, everything from start to finish is covered, and there even examples here for you to copy and use. one of the best books of the year

bought this recently and loved it, full of real world knowledge, best book ive read this year.

este libro está lleno de información de un mago que ha vivido y respirado el tema sobre el que escribe

I am a huge fan of Jamie Williams ever since I saw him perform at Blackpool this year. I have everything he has released so bought this and i am so glad i did. I havent done a wedding fair as too nervous but after reading this i will definately do one as i feel like i know weverything to do

yeh fair play this is a bargain and full of amazing info

Unlock the Secrets to Wedding Fayre Success by Jaimie Williams isn’t just another marketing manual—it’s a focused, field-tested strategy guide for performers who want to make wedding fairs genuinely profitable.

What stands out most is the clarity of structure. Jaimie takes what can often feel like a chaotic, hit-or-miss environment and breaks it down into a repeatable system. From pre-show preparation and booth design to real-time engagement and post-fayre follow-up, every step is covered with precision and practicality.

It’s refreshing to see advice written specifically for magicians rather than generic sales tips. The sections on reading body language, using your performance to build emotional rapport, and converting interest into bookings are worth the price of the book alone.

The tone is friendly yet authoritative—never preachy—and the examples throughout make it easy to visualise exactly how to apply each concept. It’s clear Jaimie has spent years perfecting these methods in the real world, not just theorising from the sidelines.

Whether you’re new to wedding fairs or a seasoned pro looking to refine your approach, this guide delivers immediate, measurable value. It’s not hype—it’s a blueprint for consistent success.

I’ve done my fair share of wedding fairs over the years, and to be honest, most of them left me feeling deflated. I’d pack up my table, smile all day, hand out loads of business cards… and then wait for the phone to not ring.

Then I picked up Unlock the Secrets to Wedding Fayre Success, and everything clicked. Jaimie Williams breaks things down in such a simple, practical way that you can’t help but feel confident again. It’s not about pushy sales tricks or gimmicks—it’s about understanding what couples actually want and how to connect with them in an authentic way.

I started implementing just a few of Jaimie’s ideas at my next event—small tweaks like rethinking my display, changing how I opened conversations, and adding a little structure to my follow-up. The result? I booked two weddings on the day, and several more in the weeks that followed.

What I really love is how Jaimie writes like a fellow performer, not a marketer. You can tell he’s been there—every piece of advice feels tested in the real world. The book’s full of little “aha!” moments that make you wonder why you didn’t think of them before.

If you’ve ever left a wedding fayre feeling like you missed something, this is the missing piece. Clear, honest, and genuinely empowering. I can’t recommend it enough.

As a working magician who's tried countless marketing “hacks” and strategies, I can honestly say Unlock the Secrets to Wedding Fayre Success is in a league of its own. Jaimie Williams doesn’t just teach—you feel like he’s right there next to you, coaching you through every step of the process.

From the moment I opened the guide, I was hooked. The writing is clear and energetic, packed with real-world tactics (not theory). Jaimie walks you through how to make your booth irresistible, how to talk to couples in a way that connects (without sounding salesy), and how to close bookings on the spot. There are templates, scripts, and ideas you can adapt immediately. It’s the kind of book where you finish a chapter thinking, “I need to try that tomorrow.”

What really sets this apart is the attention to detail. You’ll find insights into booth layout, foot-traffic psychology, upselling strategies, and pricing ideas—all tailored for a romantic, wedding-faire environment (where many magicians struggle). The chapters build on each other so that by the end, you have a full roadmap—from initial prep to converting leads.

Since applying just a few of its tips, I’ve seen a noticeable lift in leads and bookings. Couples seem more engaged, they linger longer at my table, and many have booked on the day. It’s already paying for itself.

If you’re a magician who wants to turn wedding fairs into a real source of income (rather than a cash-sink), this is your bible. Whether you’re just starting out or you’re already experienced but stuck in a rut—this book will take you to the next level. Highly, highly recommended.

0Ive spent a smallfortune on magic books this year, picked this up as it was cheap and i thought oh that looks useful. Jeezus!! where has this been hiding? It is pure gold and eerything else that sparkles.
Literally guides you step by step from thinking of a wedding fayre to the day you arrive at the wedding having done and covered everything in between.
Absolute best book of the year and i recommend everyone to get this