Magic Tricks

I’ve done my fair share of wedding fairs over the years, and to be honest, most of them left me feeling deflated. I’d pack up my table, smile all day, hand out loads of business cards… and then wait for the phone to not ring.

Then I picked up Unlock the Secrets to Wedding Fayre Success, and everything clicked. Jaimie Williams breaks things down in such a simple, practical way that you can’t help but feel confident again. It’s not about pushy sales tricks or gimmicks—it’s about understanding what couples actually want and how to connect with them in an authentic way.

I started implementing just a few of Jaimie’s ideas at my next event—small tweaks like rethinking my display, changing how I opened conversations, and adding a little structure to my follow-up. The result? I booked two weddings on the day, and several more in the weeks that followed.

What I really love is how Jaimie writes like a fellow performer, not a marketer. You can tell he’s been there—every piece of advice feels tested in the real world. The book’s full of little “aha!” moments that make you wonder why you didn’t think of them before.

If you’ve ever left a wedding fayre feeling like you missed something, this is the missing piece. Clear, honest, and genuinely empowering. I can’t recommend it enough.