The rubber band isn't the issue. The real problem is that you need "something extra," and you'll never guess it in a million years until you've sunk your money into this scam. I'm all for creative marketing, and I'll accept a lot of poetic license, but this stretches beyond any level of acceptability. For example, if I told you that you have to start wearing the hat he's wearing in the promo/ad, you might think, "What?? I'm supposed to start wearing a hat just so I can do a $%^&@^ rubber band trick?" Or, if I told you that you have to buy and wear a shirt like the one he's wearing, you might say, "That's absurd! That's great for people who wear that shirt, but why would I be expected to dress in a certain way, just so I can work with a rubber band??" And the good news is, you don't have to start wearing his hat. Or his shirt. But you do have to dress like him, at least a little bit. I can't believe that that's true, but it actually is. Shame on you, Penguin. You too, Dan.