Update: 11.10.05 5:42pm Pacific

Thanks to everyone who has contacted us in support.

A counterfeit item is defined as a copy of an original item that is sold as the original.

In a recent statement, Jay Sankey used careful language to accuse Penguin Magic of manufacturing counterfeit Sankey Magic items and selling them as originals. That accusation is 100% false. Penguin Magic has never manufactured or sold any counterfeit item from any manufacturer. Every single Sankey Magic item that we have sold in the 3+ years that we've been carrying the Sankey Magic line has been genuine and was purchased directly from Sankey Magic or one of Sankey Magic's authorized distributors.

We have contacted Sankey Magic and offered to pay for an independent auditor to come into our operation and verify that we have never manufactured or sold counterfeit items from Sankey Magic or any other manufacturer. At this point, Sankey Magic has not responded to our offer.

We expect Sankey Magic to either take us up on our offer to pay for and undergo an independent audit, or issue a retraction of this accusation--as it is an extremely serious accusation, and it is completely and demonstrably false.

Please let us be clear that despite Jay Sankey's recent comments we've enjoyed an excellent relationship with him over the past two years, and we wish him the very best.



Jay Sankey has recently issued a public statement in which he urges customers NOT to shop at Penguin Magic. Why?

1) PRICE. Penguin Magic refuses to fix prices. We believe that our customers (smart shoppers every last one of them) deserve to pay the best possible price. We almost never charge the manufacturer's suggested retail price. That makes some manufacturers upset because they get complaints from other dealers that they can't compete with our prices. Penguin Magic is the world's most efficient seller of magic, and that means we can afford to have the world's lowest prices. Other dealers may complain, but our customers love us for it.

2) QUALITY. Penguin Magic insists that suppliers provide us with the highest quality magic props and DVDs possible. We've repeatedly urged Sankey Magic to raise their quality control standards, but unfortunately they've been unable to do so. Most of their products are excellent, but we've experienced extremely high return rates on several of their products. Recently we posted a warning on Jay Sankey's Anytime, Anywhere (DVD) in which we stated that "Due to poor case design, this DVD may become dislodged during shipment." This warning may not have made Sankey Magic happy, but it was important to us to be up-front and honest with our customers about our quality concern.

3) TOO MUCH SANKEY MAGIC. Penguin Magic believes there is just "TOO MUCH SANKEY" being put on the market. We've repeatedly urged Sankey Magic to reduce the number of new releases they put out and focus instead on improving the quality of their items. Last year we were able to successfully convince Sankey Magic to adjust their release schedule from 12 new products per year to 8 new products. Sankey Magic may not have liked our cautious words, but our customers (and Sankey Magic's worldwide network of dealers) deserve the very best of Sankey Magic, not just the very newest. We pride ourselves in having an enormous selection, but TOO MUCH is TOO MUCH.

Specific issues between Penguin Magic and Sankey Magic are completely confidential. We haven't been directly notified from Jay or Sankey Magic that there has been any change in our relationship. Jay's a great guy, but we just couldn't see eye-to-eye with him about price, quality, and quantity of Sankey Magic. Our deal with Sankey Magic appears not to be working out anymore. We're sorry for that. For you (our customer) this will mean more magic from different inventors and lower prices on Sankey Magic products. We very much hope that Sankey Magic will reconsider their position and work with us to continue the relationship. Either way, we've got a lot of exciting magic planned for our customers.

You can count on Penguin Magic to offer you the lowest prices in the world. As always, we stand behind each and every one of our products with a 100% satisfaction guarantee. Thanks for being our customer. Please let us know if there's anything at all we can do to help you achieve your goals in magic.

Please give us a call or send us an email if you have any questions for us. We're always here for you.



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